A data profile of the people who buy, follow and care about Caracol Radio in Colombia — modelled from more than twelve digital signal sources. Caracol Radio has an estimated audience of 2,642,889 people in Colombia.
Caracol Radio has an estimated audience of 2,642,889 people in Colombia. 47.4% are female, 52.6% are male, average age 39.4. Top brand affinities: Tour de France, CNN, Forbes, Tesla Motors, The Championships, Wimbledon.
Top brand affinities include Tour de France, CNN, Forbes, with strongest over-indexing on Tour de France (1.5× the country average).
Demographically, the Caracol Radio audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Luxury Orientation.
The typical Caracol Radio fan in Colombia is balanced, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for Tour de France.
The key figures that characterise the Caracol Radio profile in Colombia.
47.4% are female, 52.6% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 39.4 |
| Estimated audience size | 2,642,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Caracol Radio audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 77.3% |
| United States | 8.7% |
| Spain | 5.2% |
The strongest cross-interests of the Caracol Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rotten Tomatoes | Movies & TV | 1.96× | ||
| 02 | Chrono24 | Shopping | 1.93× | ||
| 03 | Meghan Markle | Fashion & Accessoires | 1.85× | ||
| 04 | Mercedes-Benz GLK-Class | Cars & Mobility | 1.76× | ||
| 05 | Kenzo | Fashion & Accessoires | 1.72× | ||
| 06 | Forbes | Business & Career | 1.70× | ||
| 07 | Suunto | Sports | 1.67× | ||
| 08 | Nanotechnology | Business & Career | 1.62× | ||
| 09 | IndyCar | Sports | 1.62× | ||
| 10 | Mercedes-Benz SL-Class | Cars & Mobility | 1.62× | ||
| 11 | Human Rights Watch | Politics & Society | 1.61× | ||
| 12 | CNN | Movies & TV | 1.59× | ||
| 13 | The Championships, Wimbledon | Sports | 1.59× | ||
| 14 | The New York Times | News | 1.55× | ||
| 15 | Tesla Motors | Cars & Mobility | 1.53× | ||
| 16 | Mercedes-Benz GL-Class | Cars & Mobility | 1.53× | ||
| 17 | Automobile Dacia | Cars & Mobility | 1.52× | ||
| 18 | Fiat 500 | Cars & Mobility | 1.51× | ||
| 19 | Tour de France | Sports | 1.50× | ||
| 20 | Toyota Aygo | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Luxury Orientation | PREMIUM | 1.18× | |
| Quality Awareness | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Indulgence | JOY | 0.79× | |
| Spirituality | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Caracol Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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