Rascasse Audience Intelligence

Caracol Radio Audience in Colombia

A data profile of the people who buy, follow and care about Caracol Radio in Colombia — modelled from more than twelve digital signal sources. Caracol Radio has an estimated audience of 2,642,889 people in Colombia.

#2among Radio Station in Colombia
#38in Music & Radio

Caracol Radio has an estimated audience of 2,642,889 people in Colombia. 47.4% are female, 52.6% are male, average age 39.4. Top brand affinities: Tour de France, CNN, Forbes, Tesla Motors, The Championships, Wimbledon.

Top brand affinities include Tour de France, CNN, Forbes, with strongest over-indexing on Tour de France (1.5× the country average).

Demographically, the Caracol Radio audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Luxury Orientation.

The typical Caracol Radio fan in Colombia is balanced, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for Tour de France.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Caracol Radio profile in Colombia.

Audience size
2.6M
in Colombia
Gender
47.4%
52.6% male
Age
39.4
average years
Country rank
#584
Radio Station in Colombia
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caracol Radio fans

47.4% are female, 52.6% are male, average age 39.4.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Caracol Radio audience in Colombia
MetricValue
Female47.4%
Male52.6%
Average age39.4
Estimated audience size2,642,889
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Caracol Radio audience in Colombia
Age bracketShare%
16-1915%
20-2924%
30-3922%
40-4920%
50+19%
Fig. 04

Worldwide distribution

77.3%

of the worldwide Caracol Radio audience comes from Colombia.

Worldwide audience distribution share by country for Caracol Radio
CountryShare
Colombia77.3%
United States8.7%
Spain5.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caracol Radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caracol Radio audience
#·InterestCategoryAffinity×
01Rotten TomatoesMovies & TV1.96×
02Chrono24Shopping1.93×
03Meghan MarkleFashion & Accessoires1.85×
04Mercedes-Benz GLK-ClassCars & Mobility1.76×
05KenzoFashion & Accessoires1.72×
06ForbesBusiness & Career1.70×
07SuuntoSports1.67×
08NanotechnologyBusiness & Career1.62×
09IndyCarSports1.62×
10Mercedes-Benz SL-ClassCars & Mobility1.62×
11Human Rights WatchPolitics & Society1.61×
12CNNMovies & TV1.59×
13The Championships, WimbledonSports1.59×
14The New York TimesNews1.55×
15Tesla MotorsCars & Mobility1.53×
16Mercedes-Benz GL-ClassCars & Mobility1.53×
17Automobile DaciaCars & Mobility1.52×
18Fiat 500Cars & Mobility1.51×
19Tour de FranceSports1.50×
20Toyota AygoCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caracol Radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Caracol Radio audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.39×
Luxury OrientationPREMIUM1.18×
Quality AwarenessPREMIUM1.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Caracol Radio audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
IndulgenceJOY0.79×
SpiritualityBALANCE0.83×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Colombia who actively search for Caracol Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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