Bluradio Audience in United States
Bluradio has an estimated audience of 320,899 people in United States. 45.0% are female, 55.0% are male, average age 40.8. Top brand affinities: Google Voice, Mark Ruffalo, El País, Google Images, Google Maps.
Top brand affinities include Google Voice, Mark Ruffalo, El País, with strongest over-indexing on Google Voice (24.06× the country average). Demographically, the Bluradio audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Category: Music & Radio · Type: Radio Station
Demographics of Bluradio fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 40.8 |
| Estimated audience size | 320,899 |
Audience persona
The typical Bluradio fan in United States is balanced, around 40.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Voice.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Voice | 24.06× | Technology & Electronics |
| Mark Ruffalo | 33.49× | Movies & TV |
| El País | 39.09× | News |
| Google Images | 20× | Internet & Social Media |
| Google Maps | 6.34× | Internet & Social Media |
| John Goodman | 24.41× | Movies & TV |
| Manchester City F.C. | 11.18× | Sports |
| Indeed.com | 4.56× | Business & Career |
| FIFA World Cup | 4.34× | Sports |
| Falabella (retail store) | 38.71× | Fashion & Accessoires |
| Bancolombia | 52.78× | Business & Career |
| Planet Fitness | 4.05× | Sports |
| La Liga | 9.49× | Sports |
| Atlético Nacional | 24.77× | Sports |
| Google Earth | 9.06× | Internet & Social Media |
| Enterprise Rent-A-Car | 5.48× | Cars & Mobility |
| Monsters | 13.27× | Movies & TV |
| Diaper bag | 5.92× | Kids & Family |
| Capital One | 3.5× | Business & Career |
| Las Vegas | 3.81× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.96 |
| Travelling | THRILL | 1.39 |
| Quality Awareness | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.31 |
| Sports Activity | POWER | 1.17 |
| Social Media Usage | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Colombia | 81.3% |
| United States | 8.1% |
| Spain | 3.5% |
See Bluradio audiences in other countries
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- NPR (15,654,866)
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- Jam! (2,847,041)
- KSL (radio) (2,388,643)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bluradio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.