A data profile of the people who buy, follow and care about Cauca Department in Colombia — modelled from more than twelve digital signal sources. Cauca Department has an estimated audience of 2,167,225 people in Colombia.
Cauca Department has an estimated audience of 2,167,225 people in Colombia. 57.4% are female, 42.6% are male, average age 38.2. Top brand affinities: Rail transport, Public transport, Non-alcoholic beverage, Travel insurance, Herbalism.
Top brand affinities include Rail transport, Public transport, Non-alcoholic beverage, with strongest over-indexing on Rail transport (1.82× the country average).
Demographically, the Cauca Department audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Cauca Department fan in Colombia is more female, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Rail transport.
The key figures that characterise the Cauca Department profile in Colombia.
57.4% are female, 42.6% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 38.2 |
| Estimated audience size | 2,167,225 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Cauca Department audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 66.0% |
| United States | 7.4% |
| Mexico | 5.8% |
The strongest cross-interests of the Cauca Department audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monopoly (game) | Games | 2.05× | ||
| 02 | Endangered species | Pets & Animals | 1.95× | ||
| 03 | Organic chemistry | Business & Career | 1.91× | ||
| 04 | Tabloid (newspaper format) | Literature | 1.90× | ||
| 05 | Jessica Alba | Movies & TV | 1.83× | ||
| 06 | Rail transport | Travel & Leisure | 1.82× | ||
| 07 | Philadelphia Union | Sports | 1.81× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.73× | ||
| 09 | Zoo | Kids & Family | 1.69× | ||
| 10 | Angling | Sports | 1.66× | ||
| 11 | Hisense | Technology & Electronics | 1.66× | ||
| 12 | Public transport | Cars & Mobility | 1.63× | ||
| 13 | Getafe CF | Sports | 1.63× | ||
| 14 | Herbalism | Health | 1.62× | ||
| 15 | Cigar | Food & Beverages | 1.62× | ||
| 16 | Air pollution | Health | 1.60× | ||
| 17 | Makita | Home & Garden | 1.60× | ||
| 18 | UNESCO | Politics & Society | 1.59× | ||
| 19 | Travel insurance | Travel & Leisure | 1.57× | ||
| 20 | Cate Blanchett | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Individualism | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Cauca Department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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