A data profile of the people who buy, follow and care about Hispanic american culture in Colombia — modelled from more than twelve digital signal sources. Hispanic american culture has an estimated audience of 2,758,253 people in Colombia.
Hispanic american culture has an estimated audience of 2,758,253 people in Colombia. 51.8% are female, 48.2% are male, average age 36.2. Top brand affinities: Gangsta rap, Frozen yogurt, Cate Blanchett, Bose Corporation, Jessica Alba.
Top brand affinities include Gangsta rap, Frozen yogurt, Cate Blanchett, with strongest over-indexing on Gangsta rap (1.54× the country average).
Demographically, the Hispanic american culture audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Hispanic american culture fan in Colombia is balanced, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Gangsta rap.
The key figures that characterise the Hispanic american culture profile in Colombia.
51.8% are female, 48.2% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 36.2 |
| Estimated audience size | 2,758,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Hispanic american culture audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 24.2% |
| Mexico | 21.7% |
| Colombia | 12.3% |
The strongest cross-interests of the Hispanic american culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 23andMe | Health | 1.99× | ||
| 02 | Jean-Michel Jarre | Music & Radio | 1.85× | ||
| 03 | Frozen yogurt | Food & Beverages | 1.79× | ||
| 04 | Jessica Alba | Movies & TV | 1.72× | ||
| 05 | Portsmouth F.C. | Sports | 1.72× | ||
| 06 | Vodafone | Technology & Electronics | 1.71× | ||
| 07 | Washington Commanders | Sports | 1.68× | ||
| 08 | Holiday Inn Express | Travel & Leisure | 1.63× | ||
| 09 | G-Star Raw | Fashion & Accessoires | 1.62× | ||
| 10 | Hisense | Technology & Electronics | 1.61× | ||
| 11 | Rotten Tomatoes | Movies & TV | 1.59× | ||
| 12 | Chicago Blackhawks | Sports | 1.58× | ||
| 13 | Bose Corporation | Technology & Electronics | 1.56× | ||
| 14 | Philadelphia Union | Sports | 1.56× | ||
| 15 | Gangsta rap | Music & Radio | 1.54× | ||
| 16 | Chris Pine | Movies & TV | 1.53× | ||
| 17 | Cate Blanchett | Movies & TV | 1.51× | ||
| 18 | Siemens | Home & Garden | 1.51× | ||
| 19 | Colorado Avalanche | Sports | 1.50× | ||
| 20 | Jamie Foxx | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.15× | |
| Career Orientation | POWER | 1.09× | |
| Individualism | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Spirituality | BALANCE | 0.81× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Hispanic american culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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