Rascasse Audience Intelligence

Vallenato Audience in Colombia

A data profile of the people who buy, follow and care about Vallenato in Colombia — modelled from more than twelve digital signal sources. Vallenato has an estimated audience of 6,275,608 people in Colombia.

#12among POI in Colombia
#15in Travel & Leisure

Vallenato has an estimated audience of 6,275,608 people in Colombia. 53.3% are female, 46.7% are male, average age 35.6.

Demographically, the Vallenato audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Vallenato profile in Colombia.

Audience size
6.3M
in Colombia
Gender
53.3%♀
46.7% male
Age
35.6
average years
Country rank
#111
POI in Colombia
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vallenato fans

53.3% are female, 46.7% are male, average age 35.6.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Vallenato audience in Colombia
MetricValue
Female53.3%
Male46.7%
Average age35.6
Estimated audience size6,275,608
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Vallenato audience in Colombia
Age bracketShare%
16-1927%
20-2923%
30-3919%
40-4916%
50+14%
Fig. 04

Worldwide distribution

40.6%

of the worldwide Vallenato audience comes from Colombia.

Worldwide audience distribution share by country for Vallenato
CountryShare
Colombia40.6%
Mexico13.7%
United States12.2%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vallenato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vallenato audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.22×
Convenience OrientationPREMIUM1.15×
SpiritualityBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vallenato audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.72×
Early Adopter MentalityPOWER0.75×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Colombia who actively search for Vallenato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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