Beste Freundinnen Audience in Germany
Beste Freundinnen has an estimated audience of 1,358,698 people in Germany. 50.4% are female, 49.6% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Tagesschau, Jotex, RTL Television, Ariana Grande, Transfermarkt.
The average Beste Freundinnen fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Tagesschau, Jotex, RTL Television, with strongest over-indexing on Tagesschau (2.01× the country average). Demographically, the Beste Freundinnen audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Podcast
Demographics of Beste Freundinnen fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 37.1 |
| Estimated audience size | 1,358,698 |
Audience persona
The typical Beste Freundinnen fan in Germany is balanced, around 37.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 324,784 | 1.09× |
| Bayern | 210,679 | 0.96× |
| Niedersachsen | 165,596 | 1.25× |
| Baden-Württemberg | 160,633 | 0.87× |
| Hessen | 83,531 | 0.81× |
| Sachsen | 78,546 | 1.18× |
| Rheinland-Pfalz | 71,316 | 1.05× |
| Schleswig-Holstein | 55,097 | 1.13× |
| Berlin | 48,721 | 0.8× |
| Brandenburg | 44,103 | 1.05× |
| Sachsen-Anhalt | 42,581 | 1.21× |
| Thüringen | 42,267 | 1.22× |
| Hamburg | 26,566 | 0.87× |
| Mecklenburg-Vorpommern | 24,608 | 0.95× |
| Saarland | 13,302 | 0.8× |
| Bremen | 8,936 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.01× | Movies & TV |
| Jotex | 20.11× | Shopping |
| RTL Television | 2.94× | Movies & TV |
| Ariana Grande | 4.58× | Music & Radio |
| Transfermarkt | 2.14× | Sports |
| Satire | 3.13× | Literature |
| German television comedy | 3.43× | Movies & TV |
| Podcast | 1.63× | Music & Radio |
| Western Union | 2.41× | Business & Career |
| ICloud | 2.81× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.07× | Movies & TV |
| Casino | 3.15× | Games |
| Musical instrument | 1.81× | Music & Radio |
| House music | 1.57× | Music & Radio |
| Kelly Osbourne | 3.74× | Music & Radio |
| Winona Ryder | 3.05× | Movies & TV |
| Chihuahua (dog) | 1.91× | Pets & Animals |
| Targobank | 1.85× | Business & Career |
| Lingerie | 1.68× | Fashion & Accessoires |
| Frida Kahlo | 3.16× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.29 |
| Indulgence | JOY | 1.2 |
| Sports Activity | POWER | 1.11 |
| Social Media Usage | JOY | 1.06 |
| Pet Ownership | JOY | 1.03 |
| Travelling | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.5% |
| New Zealand | 13.9% |
| China | 10.5% |
See Beste Freundinnen audiences in other countries
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Frequently asked questions
How many fans does Beste Freundinnen have in Germany?
Beste Freundinnen has an estimated audience of 1,358,698 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beste Freundinnen fans?
50.4% of Beste Freundinnen fans are female, 49.6% are male, with an average age of 37.1 years.
Which brands do Beste Freundinnen fans like most?
Beste Freundinnen fans show strongest brand affinity for Tagesschau (2.01×), Jotex (20.11×), and RTL Television (2.94×) over the country average.
Where do Beste Freundinnen fans live in Germany?
Beste Freundinnen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 324,784), Bayern (reach 210,679), and Niedersachsen (reach 165,596). These three regions account for the largest share of the active audience.
What other brands do Beste Freundinnen fans also like?
Beyond Beste Freundinnen itself, the audience over-indexes on Jotex (20.11×), RTL Television (2.94×), Ariana Grande (4.58×), and Transfermarkt (2.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beste Freundinnen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.