A data profile of the people who buy, follow and care about Beste Freundinnen in Germany — modelled from more than twelve digital signal sources. Beste Freundinnen has an estimated audience of 1,366,401 people in Germany.
The average Beste Freundinnen fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Tagesschau, Podcast, Volunteering, with strongest over-indexing on Tagesschau (1.64× the country average).
Demographically, the Beste Freundinnen audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Beste Freundinnen fan in Germany is balanced, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.
The key figures that characterise the Beste Freundinnen profile in Germany.
50.8% are female, 49.2% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.2 |
| Estimated audience size | 1,366,401 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Beste Freundinnen audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 27.5% |
| New Zealand | 13.5% |
| China | 9.7% |
Where the Beste Freundinnen audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~50K | 1.26× | |
| 02 | Thüringen | ~40K | 1.24× | |
| 03 | Niedersachsen | ~200K | 1.20× | |
| 04 | Sachsen | ~80K | 1.15× | |
| 05 | Schleswig-Holstein | ~60K | 1.12× | |
| 06 | Nordrhein-Westfalen | ~300K | 1.11× | |
| 07 | Rheinland-Pfalz | ~80K | 1.11× | |
| 08 | Brandenburg | ~50K | 1.05× | |
| 09 | Mecklenburg-Vorpommern | ~30K | 0.98× | |
| 10 | Bayern | ~200K | 0.92× | |
| 11 | Hamburg | ~30K | 0.85× | |
| 12 | Saarland | ~10K | 0.85× | |
| 13 | Baden-Württemberg | ~200K | 0.84× | |
| 14 | Bremen | ~10K | 0.84× | |
| 15 | Hessen | ~80K | 0.80× | |
| 16 | Berlin | ~50K | 0.77× |
The strongest cross-interests of the Beste Freundinnen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fargo (film) | Movies & TV | 5.14× | ||
| 02 | Alexander Skarsgård | Movies & TV | 4.74× | ||
| 03 | Kelly Osbourne | Music & Radio | 2.86× | ||
| 04 | Volunteering | Politics & Society | 2.14× | ||
| 05 | Podcast | Music & Radio | 1.96× | ||
| 06 | Black cat | Pets & Animals | 1.84× | ||
| 07 | Art film | Movies & TV | 1.83× | ||
| 08 | French Bulldog | Pets & Animals | 1.76× | ||
| 09 | British Shorthair | Pets & Animals | 1.75× | ||
| 10 | Bulldog | Pets & Animals | 1.74× | ||
| 11 | Siberian Husky | Pets & Animals | 1.73× | ||
| 12 | Shih Tzu | Pets & Animals | 1.72× | ||
| 13 | Yorkshire Terrier | Pets & Animals | 1.67× | ||
| 14 | Beagle | Pets & Animals | 1.66× | ||
| 15 | Musical instrument | Music & Radio | 1.65× | ||
| 16 | Tagesschau | Movies & TV | 1.64× | ||
| 17 | Labrador Retriever | Pets & Animals | 1.63× | ||
| 18 | Carpentry | Home & Garden | 1.61× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.57× | ||
| 20 | Transfermarkt | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.26× | |
| Community Orientation | OPEN | 1.23× | |
| Patriotism | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.88× | |
| Design Affinity | PREMIUM | 0.94× | |
| Creativity | OPEN | 0.96× |
Beste Freundinnen has an estimated audience of 1,366,401 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
50.8% of Beste Freundinnen fans are female, 49.2% are male, with an average age of 37.2 years.
Beste Freundinnen fans show strongest brand affinity for Tagesschau (1.64×), Podcast (1.96×), and Volunteering (2.14×) over the country average.
Beste Freundinnen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Beste Freundinnen itself, the audience over-indexes on Podcast (1.96×), Volunteering (2.14×), Transfermarkt (1.54×), and Tattoos (1.57×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Beste Freundinnen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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