Rascasse Audience Intelligence

Imp Audience in Germany

A data profile of the people who buy, follow and care about Imp in Germany — modelled from more than twelve digital signal sources. Imp has an estimated audience of 249,645 people in Germany.

#100among Fictional Character in Germany#377in Literature

The average Imp fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Imp profile in Germany.

Audience size
250K
in Germany
Gender
81.4%♀
18.6% male
Age
31.9
average years
Country rank
#19676
Fictional Character in Germany
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Imp fans

81.4% are female, 18.6% are male, average age 31.9.

Fig. 02

Gender split

81.4%
Female
18.6%
Male
Demographic split for Imp audience in Germany
MetricValue
Female81.4%
Male18.6%
Average age31.9
Estimated audience size249,645
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Imp audience in Germany
Age bracketShare%
16-1926%
20-2939%
30-3916%
40-4920%
50+0%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Imp audience comes from Germany.

Worldwide audience distribution share by country for Imp
CountryShare
Japan78.8%
Germany6.4%
France2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Imp audience in Germany is strongest.

Fig. 05

Top regions by affinity

Imp fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.18×
02Berlin~10K1.17×
03Baden-Württemberg~40K1.13×
04Hamburg~6K1.08×
05Rheinland-Pfalz~10K1.02×
06Nordrhein-Westfalen~50K1.01×
07Niedersachsen~20K1.01×
08Bremen~2K1.01×
09Sachsen~10K0.99×
10Bayern~40K0.98×
11Saarland~3K0.98×
12Schleswig-Holstein~9K0.97×
13Brandenburg~7K0.93×
14Thüringen~6K0.93×
15Sachsen-Anhalt~6K0.91×
16Mecklenburg-Vorpommern~4K0.90×
Fig. 06

Affinity by region

Affinity by region — Imp, Germany
0.90×1.00×1.18×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Imp audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Imp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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