Rascasse Audience Intelligence

Laufey Audience in Germany

Laufey has an estimated audience of 353K people in Germany.

#120among Singer-songwriter in Germany#3040among people in Germany#1777in Music & Radio

The average Laufey fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

Its fans are 0.9 years younger than the group average of 38.8.

Women make up 50.2% of the fan base, 6.2 percentage points fewer than the group average.

Compared with the other 7669 objects in Singer-songwriter, Laufey fans stand out for their interest in Björk, Christopher Walken and Bandcamp.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Björk, Christopher Walken, Bandcamp, with strongest over-indexing on Björk (53.24× the country average).

Demographically, the Laufey audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

The typical Laufey fan in Germany is balanced, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Björk.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
353K
in Germany
Gender
50.2%♀
49.8% male
Age
37.9
average years
Country rank
#15129
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+295%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Laufey fans

50.2% are female, 49.8% are male, average age 37.9.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Laufey audience in Germany
MetricValue
Female50.2%
Male49.8%
Average age37.9
Estimated audience size353K
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Laufey audience in Germany
Age bracketShare%
16-2425%
25-3419%
35-4420%
45-5421%
55+15%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Laufey audience comes from Germany.

Worldwide audience distribution share by country for Laufey
CountryShare
United States41.0%
Canada7.9%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Laufey fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.65×
02Hamburg~8K1.25×
03Bremen~3K1.23×
04Hessen~20K1.17×
05Nordrhein-Westfalen~70K1.09×
06Rheinland-Pfalz~10K1.05×
07Schleswig-Holstein~10K1.01×
08Bayern~40K0.96×
09Baden-Württemberg~40K0.96×
10Niedersachsen~20K0.92×
11Brandenburg~8K0.92×
12Saarland~3K0.89×
13Sachsen~10K0.85×
14Thüringen~6K0.79×
15Sachsen-Anhalt~5K0.74×
16Mecklenburg-Vorpommern~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Laufey, Germany
0.72×1.00×1.65×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Laufey audience vs. the country average
#·InterestCategoryAffinity×
01BjörkMusic & Radio53.24×
02Christopher WalkenMovies & TV44.87×
03BandcampMusic & Radio16.13×
04RadioheadMusic & Radio13.94×
05Patti SmithMusic & Radio9.02×
06Tame ImpalaMusic & Radio8.73×
07Kate BushMusic & Radio8.20×
08Cyndi LauperMusic & Radio6.09×
09Resident AdvisorMusic & Radio5.67×
10BeckMusic & Radio5.23×
11David BowieMusic & Radio3.77×
12True DetectiveMovies & TV3.02×
13Nina ChubaMusic & Radio2.77×
14ThomannShopping2.73×
15Der TagesspiegelNews2.45×
16Musical instrumentMusic & Radio2.31×
17House musicMusic & Radio1.71×
18RedditInternet & Social Media1.69×
19SpotifyInternet & Social Media1.66×
20TagesschauMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Laufey audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Laufey audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.82×
ExtroversionTHRILL1.48×
TraditionCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Laufey audience vs. the country average · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.82×
Family OrientationCONSERVATISM0.87×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Laufey over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/laufey-10007863” · Methodology