Rascasse Audience Intelligence

Laufey Audience in Germany

A data profile of the people who buy, follow and care about Laufey in Germany — modelled from more than twelve digital signal sources. Laufey has an estimated audience of 353,486 people in Germany.

#192among Singer-songwriter in Germany#3179among Person in Germany#1902in Music & Radio

The average Laufey fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Björk, Christopher Walken, Bandcamp, with strongest over-indexing on Björk (53.24× the country average).

Demographically, the Laufey audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Laufey fan in Germany is balanced, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Björk.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laufey profile in Germany.

Audience size
353K
in Germany
Gender
50.2%♀
49.8% male
Age
37.2
average years
Country rank
#15398
Person in Germany
Fig. 01

Search interest · 12-month trend

+295%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laufey fans

50.2% are female, 49.8% are male, average age 37.2.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Laufey audience in Germany
MetricValue
Female50.2%
Male49.8%
Average age37.2
Estimated audience size353,486
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Laufey audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3920%
40-4921%
50+15%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Laufey audience comes from Germany.

Worldwide audience distribution share by country for Laufey
CountryShare
United States41.1%
Canada7.9%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laufey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Laufey fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.65×
02Hamburg~7K1.25×
03Bremen~3K1.23×
04Hessen~20K1.17×
05Nordrhein-Westfalen~60K1.09×
06Rheinland-Pfalz~10K1.05×
07Schleswig-Holstein~10K1.01×
08Bayern~40K0.96×
09Baden-Württemberg~30K0.96×
10Niedersachsen~20K0.92×
11Brandenburg~8K0.92×
12Saarland~3K0.89×
13Sachsen~10K0.85×
14Thüringen~5K0.79×
15Sachsen-Anhalt~5K0.74×
16Mecklenburg-Vorpommern~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Laufey, Germany
0.72×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laufey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laufey audience
#·InterestCategoryAffinity×
01BjörkMusic & Radio53.24×
02Christopher WalkenMovies & TV44.87×
03BandcampMusic & Radio16.13×
04RadioheadMusic & Radio13.94×
05Patti SmithMusic & Radio9.02×
06Tame ImpalaMusic & Radio8.73×
07Kate BushMusic & Radio8.20×
08Cyndi LauperMusic & Radio6.09×
09Resident AdvisorMusic & Radio5.67×
10BeckMusic & Radio5.23×
11David BowieMusic & Radio3.77×
12True DetectiveMovies & TV3.02×
13Nina ChubaMusic & Radio2.77×
14ThomannShopping2.73×
15Der TagesspiegelNews2.45×
16Musical instrumentMusic & Radio2.31×
17House musicMusic & Radio1.71×
18RedditInternet & Social Media1.69×
19SpotifyInternet & Social Media1.66×
20TagesschauMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laufey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laufey audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.82×
ExtroversionTHRILL1.48×
TraditionCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laufey audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.82×
Family OrientationCONSERVATISM0.87×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laufey have in Germany?

Laufey has an estimated audience of 353,486 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Laufey fans?

50.2% of Laufey fans are female, 49.8% are male, with an average age of 37.2 years.

03

Which brands do Laufey fans like most?

Laufey fans show strongest brand affinity for Björk (53.24×), Christopher Walken (44.87×), and Bandcamp (16.13×) over the country average.

04

Where do Laufey fans live in Germany?

Laufey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Laufey fans also like?

Beyond Laufey itself, the audience over-indexes on Christopher Walken (44.87×), Bandcamp (16.13×), Radiohead (13.94×), and Kate Bush (8.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Laufey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Laufey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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