Laufey Audience in Germany
Laufey has an estimated audience of 234,298 people in Germany. 49.3% are female, 50.7% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Oliver Kahn, KLIX (AM), Kotka, Icon (magazine).
The average Laufey fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Oliver Kahn, KLIX (AM), with strongest over-indexing on Dog breed (1.56× the country average). Demographically, the Laufey audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Laufey fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 35.0 |
| Estimated audience size | 234,298 |
Audience persona
The typical Laufey fan in Germany is balanced, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,237 | 1.08× |
| Bayern | 38,348 | 1.02× |
| Baden-Württemberg | 33,720 | 1.05× |
| Hessen | 22,797 | 1.28× |
| Niedersachsen | 21,467 | 0.94× |
| Berlin | 18,048 | 1.72× |
| Rheinland-Pfalz | 12,527 | 1.07× |
| Sachsen | 9,487 | 0.83× |
| Schleswig-Holstein | 8,534 | 1.01× |
| Hamburg | 7,141 | 1.35× |
| Brandenburg | 5,841 | 0.8× |
| Thüringen | 3,633 | 0.61× |
| Sachsen-Anhalt | 3,604 | 0.59× |
| Bremen | 2,784 | 1.39× |
| Saarland | 2,309 | 0.8× |
| Mecklenburg-Vorpommern | 2,024 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.56× | Pets & Animals |
| Oliver Kahn | 5.02× | Sports |
| KLIX (AM) | 2.99× | Music & Radio |
| Kotka | 19.3× | Travel & Leisure |
| Icon (magazine) | 1.84× | Arts & Culture |
| Home Delivery | 1.83× | Food & Beverages |
| myDealZ | 1.84× | Shopping |
| Corona (band) | 1.51× | Music & Radio |
| Salman Khan | 3.83× | Movies & TV |
| Ayrton Senna | 3.08× | Sports |
| Stay at Home Mum | 8.28× | Kids & Family |
| Horb am Neckar | 4.45× | Travel & Leisure |
| Motorhome stopover | 3.19× | Travel & Leisure |
| Jaguar F-Pace | 3.24× | Cars & Mobility |
| Nipsey Hussle | 6.07× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.43× | Music & Radio |
| Jason Clarke (actor) | 2.35× | Movies & TV |
| Information sensitivity | 2.55× | Technology & Electronics |
| Carrie (novel) | 2.53× | Literature |
| Hudson, New York | 2.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.53 |
| Sustainability | BALANCE | 1.28 |
| Sports Activity | POWER | 1.17 |
| Design Affinity | PREMIUM | 1.13 |
| Urban Lifestyle | OPEN | 1.11 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.8% |
| United Kingdom | 6.2% |
| Canada | 5.2% |
See Laufey audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Laufey have in Germany?
Laufey has an estimated audience of 234,298 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Laufey fans?
49.3% of Laufey fans are female, 50.7% are male, with an average age of 35.0 years.
Which brands do Laufey fans like most?
Laufey fans show strongest brand affinity for Dog breed (1.56×), Oliver Kahn (5.02×), and KLIX (AM) (2.99×) over the country average.
Where do Laufey fans live in Germany?
Laufey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,237), Bayern (reach 38,348), and Baden-Württemberg (reach 33,720). These three regions account for the largest share of the active audience.
What other brands do Laufey fans also like?
Beyond Laufey itself, the audience over-indexes on Oliver Kahn (5.02×), KLIX (AM) (2.99×), Kotka (19.3×), and Icon (magazine) (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Laufey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.