Rascasse Audience Intelligence

Matt Hansen Audience in Germany

Matt Hansen has an estimated audience of 16K people in Germany.

#1501among Singer-songwriter in Germany#21362among people in Germany#12505in Music & Radio

The average Matt Hansen fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

Its fans are 3.7 years younger than the group average of 37.7.

Women make up 62.1% of the fan base, 5.1 percentage points more than the group average.

Compared with the other 7720 objects in Singer-songwriter, Matt Hansen fans stand out for their interest in james arthur, Sia and Hozier (musician).

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include james arthur, Benson Boone, Sia, with strongest over-indexing on james arthur (1033.8× the country average).

Demographically, the Matt Hansen audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Tradition, Mindfulness.

The typical Matt Hansen fan in Germany is more female, around 34.0 years old, with strong Tradition tendencies and a notable affinity for james arthur.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
16K
in Germany
Gender
62.1%♀
37.9% male
Age
34.0
average years
Country rank
#84095
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Matt Hansen fans

62.1% are female, 37.9% are male, average age 34.0.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Matt Hansen audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age34.0
Estimated audience size16K
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Matt Hansen audience in Germany
Age bracketShare%
16-2441%
25-3418%
35-4413%
45-5415%
55+13%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Matt Hansen audience comes from Germany.

Worldwide audience distribution share by country for Matt Hansen
CountryShare
United States32.2%
United Kingdom10.9%
Canada10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Matt Hansen fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein<1K1.09×
02Hamburg<1K1.09×
03Nordrhein-Westfalen~4K1.07×
04Bremen<1K1.06×
05Berlin<1K1.04×
06Saarland<1K1.03×
07Mecklenburg-Vorpommern<1K1.01×
08Niedersachsen~2K0.99×
09Brandenburg<1K0.98×
10Thüringen<1K0.98×
11Sachsen-Anhalt<1K0.97×
12Rheinland-Pfalz<1K0.95×
13Sachsen<1K0.93×
14Hessen~1K0.91×
15Baden-Württemberg~2K0.89×
16Bayern~2K0.88×
Fig. 06

Affinity by region

Affinity by region — Matt Hansen, Germany
0.88×1.00×1.09×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Matt Hansen audience vs. the country average
#·InterestCategoryAffinity×
01james arthurMusic & Radio1033.80×
02Benson BooneMusic & Radio217.75×
03SiaMusic & Radio216.03×
04Hozier (musician)Music & Radio68.30×
05London GrammarMusic & Radio59.39×
06EmbraerCars & Mobility41.45×
07Pitbull (rapper)Music & Radio31.19×
08Mike SingerMusic & Radio30.75×
09Emily OsmentMovies & TV27.42×
10Hilary DuffMovies & TV19.79×
11Meghan TrainorMusic & Radio19.46×
12HalseyMusic & Radio18.12×
13Hailee SteinfeldMovies & TV18.06×
14Eva MendesMovies & TV16.66×
15Caitlyn JennerFashion & Accessoires16.54×
16Robin WilliamsMovies & TV13.91×
17Lindsay LohanMovies & TV13.11×
18Simply RedMusic & Radio11.90×
19CherMusic & Radio9.07×
20Dua LipaMusic & Radio8.93×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Matt Hansen audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Matt Hansen audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.54×
MindfulnessBALANCE1.32×
SustainabilityBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Matt Hansen audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Sports ActivityPOWER0.82×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Matt Hansen over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/matt-hansen-10027057” · Methodology