Rascasse Audience Intelligence

Matt Hansen Audience in Germany

A data profile of the people who buy, follow and care about Matt Hansen in Germany — modelled from more than twelve digital signal sources. Matt Hansen has an estimated audience of 10,238 people in Germany.

#2173among Singer-songwriter in Germany#25570among Person in Germany#15328in Music & Radio

The average Matt Hansen fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include james arthur, Benson Boone, Sia, with strongest over-indexing on james arthur (1033.8× the country average).

Demographically, the Matt Hansen audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Matt Hansen fan in Germany is more female, around 33.3 years old, with strong Tradition tendencies and a notable affinity for james arthur.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Matt Hansen profile in Germany.

Audience size
10K
in Germany
Gender
61.9%♀
38.1% male
Age
33.3
average years
Country rank
#92327
Person in Germany
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matt Hansen fans

61.9% are female, 38.1% are male, average age 33.3.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Matt Hansen audience in Germany
MetricValue
Female61.9%
Male38.1%
Average age33.3
Estimated audience size10,238
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Matt Hansen audience in Germany
Age bracketShare%
16-1941%
20-2918%
30-3913%
40-4915%
50+13%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Matt Hansen audience comes from Germany.

Worldwide audience distribution share by country for Matt Hansen
CountryShare
United States32.1%
United Kingdom11.4%
Canada9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matt Hansen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Matt Hansen fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein<1K1.08×
02Bremen<1K1.06×
03Nordrhein-Westfalen~2K1.05×
04Hamburg<1K1.03×
05Saarland<1K1.03×
06Mecklenburg-Vorpommern<1K1.02×
07Rheinland-Pfalz<1K1.00×
08Niedersachsen<1K0.98×
09Thüringen<1K0.98×
10Bayern~2K0.97×
11Berlin<1K0.97×
12Sachsen-Anhalt<1K0.97×
13Brandenburg<1K0.96×
14Hessen<1K0.93×
15Sachsen<1K0.93×
16Baden-Württemberg~1K0.92×
Fig. 06

Affinity by region

Affinity by region — Matt Hansen, Germany
0.92×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matt Hansen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matt Hansen audience
#·InterestCategoryAffinity×
01james arthurMusic & Radio1033.80×
02Benson BooneMusic & Radio217.75×
03SiaMusic & Radio216.03×
04Hozier (musician)Music & Radio68.30×
05London GrammarMusic & Radio59.39×
06EmbraerCars & Mobility41.45×
07Pitbull (rapper)Music & Radio31.19×
08Emily OsmentMovies & TV27.42×
09Hilary DuffMovies & TV19.79×
10Meghan TrainorMusic & Radio19.46×
11HalseyMusic & Radio18.12×
12Hailee SteinfeldMovies & TV18.06×
13Eva MendesMovies & TV16.66×
14Robin WilliamsMovies & TV13.91×
15Lindsay LohanMovies & TV13.11×
16Simply RedMusic & Radio11.90×
17CherMusic & Radio9.07×
18Dua LipaMusic & Radio8.93×
19Nelly FurtadoMusic & Radio8.20×
20Nina ChubaMusic & Radio6.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matt Hansen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matt Hansen audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.54×
MindfulnessBALANCE1.32×
SustainabilityBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matt Hansen audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Sports ActivityPOWER0.82×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matt Hansen have in Germany?

Matt Hansen has an estimated audience of 10,238 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Matt Hansen fans?

61.9% of Matt Hansen fans are female, 38.1% are male, with an average age of 33.3 years.

03

Which brands do Matt Hansen fans like most?

Matt Hansen fans show strongest brand affinity for james arthur (1033.8×), Benson Boone (217.75×), and Sia (216.03×) over the country average.

04

Where do Matt Hansen fans live in Germany?

Matt Hansen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2K), Bayern (reach ~2K), and Baden-Württemberg (reach ~1K). These three regions account for the largest share of the active audience.

05

What other brands do Matt Hansen fans also like?

Beyond Matt Hansen itself, the audience over-indexes on Benson Boone (217.75×), Sia (216.03×), Hozier (musician) (68.3×), and Pitbull (rapper) (31.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Matt Hansen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Matt Hansen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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