Nudge (book) Audience in Germany
Nudge (book) has an estimated audience of 344,269 people in Germany. 42.3% are female, 57.7% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Water softening, House of Cards (U.S. TV series), Alien (franchise), Buccellati, Keeping Up with the Kardashians.
The average Nudge (book) fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Water softening, House of Cards (U.S. TV series), Alien (franchise), with strongest over-indexing on Water softening (11.77× the country average). Demographically, the Nudge (book) audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 16 regions tracked by Rascasse.
Type: Book / Manga / Comic
Demographics of Nudge (book) fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 42.6 |
| Estimated audience size | 344,269 |
Audience persona
The typical Nudge (book) fan in Germany is more male, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for Water softening.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,332 | 1.1× |
| Bayern | 133,654 | 1.13× |
| Baden-Württemberg | 115,696 | 1.15× |
| Hessen | 88,498 | 1.58× |
| Niedersachsen | 65,723 | 0.92× |
| Berlin | 57,097 | 1.73× |
| Rheinland-Pfalz | 34,023 | 0.92× |
| Sachsen | 27,261 | 0.75× |
| Schleswig-Holstein | 22,461 | 0.85× |
| Hamburg | 22,370 | 1.34× |
| Brandenburg | 18,540 | 0.81× |
| Sachsen-Anhalt | 11,261 | 0.59× |
| Thüringen | 11,137 | 0.59× |
| Bremen | 8,264 | 1.31× |
| Mecklenburg-Vorpommern | 7,819 | 0.56× |
| Saarland | 5,959 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Water softening | 11.77× | Home & Garden |
| House of Cards (U.S. TV series) | 1.69× | Movies & TV |
| Alien (franchise) | 1.5× | Movies & TV |
| Buccellati | 1.66× | Fashion & Accessoires |
| Keeping Up with the Kardashians | 1.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.7% |
| Japan | 16.6% |
| India | 12.7% |
See Nudge (book) audiences in other countries
More audiences in Germany
- Wow! (comic) (7,931,188)
- Sex (book) (7,884,464)
- Kickers (4,939,939)
- K (anime) (2,946,505)
- The Guardian (novel) (1,434,625)
Frequently asked questions
How many fans does Nudge (book) have in Germany?
Nudge (book) has an estimated audience of 344,269 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nudge (book) fans?
42.3% of Nudge (book) fans are female, 57.7% are male, with an average age of 42.6 years.
Which brands do Nudge (book) fans like most?
Nudge (book) fans show strongest brand affinity for Water softening (11.77×), House of Cards (U.S. TV series) (1.69×), and Alien (franchise) (1.5×) over the country average.
Where do Nudge (book) fans live in Germany?
Nudge (book) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,332), Bayern (reach 133,654), and Baden-Württemberg (reach 115,696). These three regions account for the largest share of the active audience.
What other brands do Nudge (book) fans also like?
Beyond Nudge (book) itself, the audience over-indexes on House of Cards (U.S. TV series) (1.69×), Alien (franchise) (1.5×), Buccellati (1.66×), and Keeping Up with the Kardashians (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nudge (book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.