Nudge (book) Audience in Germany
Nudge (book) has an estimated audience of 344,269 people in Germany. 42.3% are female, 57.7% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FAO Schwarz.
The average Nudge (book) fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FAO Schwarz, with strongest over-indexing on FAO Schwarz (11.77× the country average). Demographically, the Nudge (book) audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 16 regions tracked by Rascasse.
Type: Book / Manga / Comic
Demographics of Nudge (book) fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 42.6 |
| Estimated audience size | 344,269 |
Audience persona
The typical Nudge (book) fan in Germany is more male, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for FAO Schwarz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,332 | 1.1× |
| Bayern | 133,654 | 1.13× |
| Baden-Württemberg | 115,696 | 1.15× |
| Hessen | 88,498 | 1.58× |
| Niedersachsen | 65,723 | 0.92× |
| Berlin | 57,097 | 1.73× |
| Rheinland-Pfalz | 34,023 | 0.92× |
| Sachsen | 27,261 | 0.75× |
| Schleswig-Holstein | 22,461 | 0.85× |
| Hamburg | 22,370 | 1.34× |
| Brandenburg | 18,540 | 0.81× |
| Sachsen-Anhalt | 11,261 | 0.59× |
| Thüringen | 11,137 | 0.59× |
| Bremen | 8,264 | 1.31× |
| Mecklenburg-Vorpommern | 7,819 | 0.56× |
| Saarland | 5,959 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FAO Schwarz | 11.77× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.7% |
| Japan | 16.6% |
| India | 12.7% |
See Nudge (book) audiences in other countries
More audiences in Germany
- Wow! (comic) (7,931,188)
- Sex (book) (7,884,464)
- Kickers (4,939,939)
- K (anime) (2,946,505)
- The Guardian (novel) (1,434,625)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nudge (book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.