Rascasse Audience Intelligence

Panini Comics Target Market in Germany

A data profile of the people who buy, follow and care about Panini Comics in Germany — modelled from more than twelve digital signal sources. Panini Comics has an estimated audience of 35,731 people in Germany.

#48among Publishing in Germany#6682among Brand in Germany#1542in Literature

The average Panini Comics fan in Germany is 32.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Henry Cavill, Batman, Superman, with strongest over-indexing on Henry Cavill (15.31× the country average).

Demographically, the Panini Comics audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Panini Comics fan in Germany is more male, around 32.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Henry Cavill.

Category: Literature · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Panini Comics profile in Germany.

Audience size
36K
in Germany
Gender
23.3%♀
76.7% male
Age
32.7
average years
Country rank
#57341
Brand in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Panini Comics

23.3% are female, 76.7% are male, average age 32.7.

Fig. 02

Gender split

23.3%
Female
76.7%
Male
Demographic split for Panini Comics audience in Germany
MetricValue
Female23.3%
Male76.7%
Average age32.7
Estimated audience size35,731
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Panini Comics audience in Germany
Age bracketShare%
16-1922%
20-2932%
30-3933%
40-4913%
50+0%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Panini Comics audience comes from Germany.

Worldwide audience distribution share by country for Panini Comics
CountryShare
Italy13.6%
Spain6.7%
Chile6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Panini Comics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Panini Comics customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~9K1.18×
02Saarland<1K1.15×
03Schleswig-Holstein~1K1.10×
04Bremen<1K1.08×
05Sachsen-Anhalt<1K1.05×
06Rheinland-Pfalz~2K1.01×
07Sachsen~2K1.00×
08Hessen~3K0.99×
09Baden-Württemberg~5K0.98×
10Niedersachsen~3K0.97×
11Berlin~2K0.96×
12Hamburg<1K0.94×
13Thüringen<1K0.92×
14Bayern~5K0.90×
15Brandenburg<1K0.89×
16Mecklenburg-Vorpommern<1K0.89×
Fig. 06

Affinity by region

Affinity by region — Panini Comics, Germany
0.89×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Panini Comics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Panini Comics audience
#·InterestCategoryAffinity×
01Chris PineMovies & TV17.50×
02Henry CavillMovies & TV15.31×
03Ryan ReynoldsMovies & TV11.08×
04X-MenMovies & TV10.50×
05Chris PrattMovies & TV10.02×
06Rotten TomatoesMovies & TV9.42×
07Dr PepperFood & Beverages9.31×
08Chris HemsworthMovies & TV8.64×
09SchleichKids & Family7.80×
10Magic: The GatheringGames6.49×
11Star TrekMovies & TV6.38×
12LegolandTravel & Leisure5.70×
13Non-alcoholic beverageFood & Beverages5.03×
14SupermanMovies & TV4.76×
15CinemaxXMovies & TV4.67×
16BatmanMovies & TV4.59×
17LegoKids & Family3.57×
18Millie Bobby BrownMovies & TV3.33×
19PostbankBusiness & Career2.12×
20Harry PotterMovies & TV1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Panini Comics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Panini Comics audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.36×
Community OrientationOPEN1.18×
ExtroversionTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Panini Comics audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.43×
Luxury OrientationPREMIUM0.47×
MindfulnessBALANCE0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Panini Comics's target market in Germany?

Panini Comics's target market in Germany covers an estimated 35,731 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Panini Comics customers?

23.3% of the Panini Comics audience are female, 76.7% are male, with an average age of 32.7 years.

03

Which brands do Panini Comics fans like most?

Panini Comics fans show strongest brand affinity for Henry Cavill (15.31×), Batman (4.59×), and Superman (4.76×) over the country average.

04

Where do Panini Comics fans live in Germany?

Panini Comics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~9K), Bayern (reach ~5K), and Baden-Württemberg (reach ~5K). These three regions account for the largest share of the active audience.

05

What other brands do Panini Comics fans also like?

Beyond Panini Comics itself, the audience over-indexes on Batman (4.59×), Superman (4.76×), Ryan Reynolds (11.08×), and Chris Pratt (10.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Publishing audiences in Germany

See Panini Comics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Panini Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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