A data profile of the people who buy, follow and care about Ricchi e Poveri in Germany — modelled from more than twelve digital signal sources. Ricchi e Poveri has an estimated audience of 587,134 people in Germany.
The average Ricchi e Poveri fan in Germany is 51.6 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
The key figures that characterise the Ricchi e Poveri profile in Germany.
61.2% are female, 38.8% are male, average age 51.6.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 51.6 |
| Estimated audience size | 587,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 4% | |
| 30-39 | 14% | |
| 40-49 | 32% | |
| 50+ | 49% |
of the worldwide Ricchi e Poveri audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 65.5% |
| Germany | 32.5% |
| United States | 2.1% |
Where the Ricchi e Poveri audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.39× | |
| 02 | Sachsen | ~30K | 1.21× | |
| 03 | Saarland | ~8K | 1.20× | |
| 04 | Baden-Württemberg | ~90K | 1.14× | |
| 05 | Brandenburg | ~20K | 1.09× | |
| 06 | Rheinland-Pfalz | ~30K | 1.07× | |
| 07 | Thüringen | ~20K | 1.04× | |
| 08 | Nordrhein-Westfalen | ~100K | 0.99× | |
| 09 | Sachsen-Anhalt | ~10K | 0.99× | |
| 10 | Mecklenburg-Vorpommern | ~10K | 0.97× | |
| 11 | Niedersachsen | ~50K | 0.94× | |
| 12 | Schleswig-Holstein | ~20K | 0.93× | |
| 13 | Hessen | ~40K | 0.91× | |
| 14 | Bremen | ~4K | 0.82× | |
| 15 | Hamburg | ~10K | 0.75× | |
| 16 | Berlin | ~20K | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ricchi e Poveri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.