Popularity ranking · Germany

The 60 most popular Travel Websites in Germany

This curated ranking covers the 60 largest travel websites in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Airbnb, Booking.com and TUI lead the list with a combined estimated audience of 30M people. Across all 60 entries the average audience size is 1.1M, and the largest, Airbnb, reaches around 15M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each travel website, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

Last updated:

For marketing, sponsorship & live-entertainment teams

Working with audiences like these?

This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

How to read this list

Rank

Position in the Top 60, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 BookIt.com 848 39.0 68.6% Travel website
52 Arts Et Vie 772 40.5 55.3% Travel website
53 Travelocity 553 42.1 49.9% Travel website
54 Marco Vasco 292 38.1 56.8% Travel website
55 Vivaaerobus.com 272 41.2 57.2% Travel website
56 Apollo Sverige 169 25.6 64.4% Travel website
57 Les Maisons Du Voyage 149 40.3 52.2% Travel website
58 Ictus Voyages 122 40.5 55.3% Travel website
59 Ciels Du Monde 119 39.4 54.6% Travel website
60 Tours Événements 109 39.8 56.5% Travel website

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular travel websites compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each travel website by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest travel website in Germany?

Airbnb currently leads with an estimated audience of 15M people in Germany.

Same category in other countries

Other top lists in Germany