Rascasse Audience Intelligence

The Blair Witch Project Viewer Demographics in United States

The Blair Witch Project has an estimated audience of 501K people in United States.

#76among Horror in United States
#3624among movies & series in United States#7240in Movies & TV

The average The Blair Witch Project fan in United States is 39.9 years old, balanced, and lives primarily in California.

By number of fans, The Blair Witch Project ranks #86 among the 226 objects in Horror in United States — 0.6× the group median.

Its fans are 4.3 years older than the group average of 35.6.

Women make up 49.8% of the fan base, 6.3 percentage points more than the group average.

Compared with the other 225 objects in Horror, The Blair Witch Project fans stand out for their interest in The Last House on the Left (2009 film), Seven (1995 film) and Orphan (film).

Interest is seasonal: June, July and October account for 36% of the year's searches, December is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include The Mist (film), The Last House on the Left (2009 film), Seven (1995 film), with strongest over-indexing on The Mist (film) (50.24× the country average).

Demographically, the The Blair Witch Project audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Spirituality.

The typical The Blair Witch Project fan in United States is balanced, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for The Mist (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
501K
in United States
Gender
49.8%♀
50.2% male
Age
39.9
average years
Country rank
#38093
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Blair Witch Project viewers

49.8% are female, 50.2% are male, average age 39.9.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for The Blair Witch Project audience in United States
MetricValue
Female49.8%
Male50.2%
Average age39.9
Estimated audience size501K
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the The Blair Witch Project audience in United States
Age bracketShare%
16-2419%
25-3420%
35-4420%
45-5420%
55+20%
Fig. 04

Worldwide distribution

34.9%

of the worldwide The Blair Witch Project audience comes from United States.

Worldwide audience distribution share by country for The Blair Witch Project
CountryShare
United States34.9%
United Kingdom7.0%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Blair Witch Project fans by region: top regions in United States
#RegionReachAffinity×
01Utah~7K1.37×
02West Virginia~3K1.18×
03California~70K1.17×
04Oklahoma~7K1.16×
05Kentucky~8K1.15×
06Idaho~3K1.12×
07Oregon~7K1.11×
08New Mexico~4K1.11×
09Maine~2K1.11×
10Maryland~10K1.10×
11Washington~10K1.09×
12New Hampshire~2K1.06×
13Montana~2K1.05×
14Vermont~1K1.05×
15Arizona~10K1.04×
16Arkansas~5K1.04×
17Alaska~1K1.04×
18Texas~40K1.03×
19Kansas~5K1.03×
20Virginia~10K1.02×
21Connecticut~5K1.02×
22Indiana~10K1.01×
23Colorado~9K1.01×
24North Dakota~1K1.01×
25Pennsylvania~20K1.00×
26Missouri~9K1.00×
27Wisconsin~9K1.00×
28Minnesota~9K1.00×
29North Carolina~20K0.99×
30Nevada~5K0.97×
31Illinois~20K0.96×
32Massachusetts~10K0.96×
33Nebraska~3K0.96×
34Rhode Island~2K0.96×
35South Dakota~1K0.96×
36Ohio~20K0.94×
37Michigan~10K0.94×
38Tennessee~10K0.94×
39Iowa~4K0.94×
40Alabama~7K0.92×
41Delaware~1K0.90×
42South Carolina~7K0.88×
43Washington, District of Columbia<1K0.88×
44New York~30K0.87×
45New Jersey~10K0.87×
46Georgia~10K0.86×
47Louisiana~6K0.86×
48Mississippi~4K0.86×
49Hawaii~2K0.78×
50Florida~20K0.77×
Fig. 06

Affinity by region

Affinity by region — The Blair Witch Project, United States
0.77×1.00×1.37×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Blair Witch Project audience vs. the country average
#·InterestCategoryAffinity×
01The Mist (film)Movies & TV50.24×
02The Last House on the Left (2009 film)Movies & TV45.80×
03Seven (1995 film)Movies & TV41.15×
04The Crazies (2010 film)Movies & TV40.85×
05Orphan (film)Movies & TV36.96×
06Shutter (2008 film)Movies & TV36.50×
07The Sixth SenseMovies & TV35.85×
08Psycho (1960 film)Movies & TV33.20×
09Lights Out (2016 film)Movies & TV31.82×
10The Hills Have Eyes (2006 film)Movies & TV30.92×
11Shutter Island (film)Movies & TV30.59×
12Oculus (film)Movies & TV30.42×
13Cary ElwesMovies & TV27.76×
14The Shining (film)Movies & TV25.83×
15Haven (TV series)Movies & TV24.79×
16Scream (film series)Movies & TV22.06×
17Insidious (film)Movies & TV20.72×
18Saw (franchise)Movies & TV18.90×
19The ConjuringMovies & TV17.42×
20Donnie DarkoMovies & TV17.30×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Blair Witch Project audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Blair Witch Project audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.27×
SpiritualityBALANCE1.04×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Blair Witch Project audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.75×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Horror audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Blair Witch Project over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-blair-witch-project-5575” · Methodology