A data profile of the people who buy, follow and care about Thomson Holidays in Denmark — modelled from more than twelve digital signal sources. Thomson Holidays has an estimated audience of 1,903,552 people in Denmark.
Thomson Holidays has an estimated audience of 1,903,552 people in Denmark. 63.7% are female, 36.3% are male, average age 48.9.
The key figures that characterise the Thomson Holidays profile in Denmark.
63.7% are female, 36.3% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 48.9 |
| Estimated audience size | 1,903,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 45% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Thomson Holidays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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