A data profile of the people who buy, follow and care about Thomson Holidays in Norway — modelled from more than twelve digital signal sources. Thomson Holidays has an estimated audience of 2,256,980 people in Norway.
Thomson Holidays has an estimated audience of 2,256,980 people in Norway. 63.7% are female, 36.3% are male, average age 48.9.
The key figures that characterise the Thomson Holidays profile in Norway.
63.7% are female, 36.3% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 48.9 |
| Estimated audience size | 2,256,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 45% |
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Audience size is the estimated number of people in Norway who actively search for Thomson Holidays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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