Rascasse Audience Intelligence

AutoZone Target Market in United States

AutoZone has an estimated audience of 57,133,414 people in United States.

#1among Car parts in United States
#37among Brand in United States#6in Cars & Mobility

The average AutoZone fan in United States is 41.8 years old, more male, and lives primarily in California.

By number of fans, AutoZone ranks #1 among the 56 objects in Car parts in United States — 320.1× the group median.

Its fans are 2.9 years older than the group average of 38.9.

Compared with the other 55 objects in Car parts, AutoZone fans stand out for their interest in Enid, Oklahoma, OneDrive and Turbocharger.

Most fans live in California, Texas, Florida.

Top affinities include Enid, Oklahoma, 4 Wheel Parts, O'Reilly Auto Parts, with strongest over-indexing on Enid, Oklahoma (17.12× the country average).

Demographically, the AutoZone audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical AutoZone fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Enid, Oklahoma.

Category: Cars & Mobility · Type: Brand · Subtype: Car parts

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
57.1M
in United States
Gender
22.2%♀
77.8% male
Age
41.8
average years
Country rank
#324
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of AutoZone

22.2% are female, 77.8% are male, average age 41.8.

Fig. 02

Gender split

22.2%
Female
77.8%
Male
Demographic split for AutoZone audience in United States
MetricValue
Female22.2%
Male77.8%
Average age41.8
Estimated audience size57,133,414
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the AutoZone audience in United States
Age bracketShare%
16-2415%
25-3419%
35-4421%
45-5421%
55+24%
Fig. 04

Worldwide distribution

81.1%

of the worldwide AutoZone audience comes from United States.

Worldwide audience distribution share by country for AutoZone
CountryShare
United States81.1%
Mexico9.8%
Brazil3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

AutoZone customers by region in United States
#RegionReachAffinity×
01Mississippi~900K1.83×
02New Mexico~600K1.80×
03Louisiana~1M1.50×
04Arizona~2M1.47×
05Tennessee~2M1.47×
06Texas~5.5M1.45×
07Indiana~1.5M1.41×
08West Virginia~400K1.36×
09Kentucky~1M1.32×
10Oklahoma~900K1.32×
11Alabama~1M1.31×
12Nevada~700K1.30×
13Ohio~2.5M1.29×
14Arkansas~700K1.27×
15Michigan~2M1.21×
16Georgia~2.5M1.18×
17Utah~600K1.12×
18North Carolina~2M1.11×
19Missouri~1M1.08×
20South Carolina~1M1.08×
21Delaware~200K1.08×
22California~7M1.07×
23Pennsylvania~2.5M1.06×
24Kansas~500K1.06×
25Florida~3.5M1.02×
26Colorado~1M1.00×
27Idaho~300K0.98×
28Illinois~2M0.97×
29Maryland~1M0.91×
30Virginia~1.5M0.88×
31Connecticut~500K0.88×
32New Jersey~1.5M0.83×
33Oregon~600K0.83×
34Nebraska~300K0.80×
35Rhode Island~100K0.79×
36Alaska~90K0.78×
37Wisconsin~800K0.77×
38Wyoming~80K0.77×
39Washington~1M0.73×
40Iowa~400K0.70×
41Hawaii~200K0.70×
42Montana~100K0.70×
43New York~2.5M0.65×
44Massachusetts~800K0.65×
45Minnesota~600K0.61×
46New Hampshire~100K0.58×
47South Dakota~90K0.57×
48North Dakota~70K0.52×
49Washington, District of Columbia~60K0.50×
50Maine~100K0.47×
Fig. 06

Affinity by region

Affinity by region — AutoZone, United States
0.47×1.00×1.83×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the AutoZone audience vs. the country average
#·InterestCategoryAffinity×
01Enid, OklahomaTravel & Leisure17.12×
024 Wheel PartsShopping16.33×
03O'Reilly Auto PartsCars & Mobility13.32×
04Advance Auto PartsCars & Mobility10.69×
05NAPA Auto PartsCars & Mobility8.88×
06Pep BoysShopping8.65×
07OneDriveTechnology & Electronics7.71×
08Valvoline Instant Oil ChangeCars & Mobility6.98×
09Take 5 Oil ChangeCars & Mobility5.66×
10TurbochargerCars & Mobility4.59×
11CarcareCars & Mobility4.46×
12Mister Car WashCars & Mobility4.41×
13Auto maintenanceCars & Mobility4.20×
14Harbor Freight ToolsHome & Garden4.11×
15Discount TireShopping3.62×
16Muscle carCars & Mobility3.29×
17The UPS StoreShopping2.83×
18Cars (film)Movies & TV2.51×
19CarGurusCars & Mobility2.48×
20Yahoo! FinanceBusiness & Career2.45×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the AutoZone audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the AutoZone audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Need for SecurityCONSERVATISM1.25×
Risk AppetiteTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the AutoZone audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.72×
IndividualismJOY0.73×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in AutoZone over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/autozone-16317” · Methodology