Rascasse Audience Intelligence

PME Legend Target Market in Germany

PME Legend has an estimated audience of 616K people in Germany.

#1403among brands in Germany
#518in Fashion & Accessoires

The average PME Legend fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

Interest is seasonal: October, November and December account for 38% of the year's searches, July is the quietest month.

Most fans live in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top affinities include Wellington boot, Personal protective equipment, Workwear, with strongest over-indexing on Wellington boot (34.49× the country average).

Demographically, the PME Legend audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

The typical PME Legend fan in Germany is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Wellington boot.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
616K
in Germany
Gender
51.3%♀
48.7% male
Age
40.4
average years
Country rank
#10471
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of PME Legend

51.3% are female, 48.7% are male, average age 40.4.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for PME Legend audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age40.4
Estimated audience size616K
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the PME Legend audience in Germany
Age bracketShare%
16-2417%
25-3419%
35-4422%
45-5425%
55+17%
Fig. 04

Worldwide distribution

37.0%

of the worldwide PME Legend audience comes from Germany.

Worldwide audience distribution share by country for PME Legend
CountryShare
Netherlands43.0%
Germany37.0%
Belgium9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

PME Legend customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.79×
02Niedersachsen~100K1.63×
03Schleswig-Holstein~30K1.25×
04Mecklenburg-Vorpommern~10K1.20×
05Rheinland-Pfalz~40K1.15×
06Saarland~8K1.12×
07Hessen~50K1.03×
08Baden-Württemberg~80K0.97×
09Hamburg~10K0.97×
10Bayern~80K0.81×
11Bremen~4K0.81×
12Sachsen-Anhalt~10K0.73×
13Thüringen~10K0.72×
14Brandenburg~10K0.71×
15Sachsen~20K0.67×
16Berlin~10K0.53×
Fig. 06

Affinity by region

Affinity by region — PME Legend, Germany
0.53×1.00×1.79×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the PME Legend audience vs. the country average
#·InterestCategoryAffinity×
01Wellington bootFashion & Accessoires34.49×
02Personal protective equipmentCars & Mobility31.69×
03WorkwearFashion & Accessoires14.74×
04IG MetallPolitics & Society10.65×
05The Timberland CompanyFashion & Accessoires4.55×
06WürthHome & Garden4.24×
07MakitaHome & Garden3.93×
08Fire protectionHome & Garden3.81×
09Western wearFashion & Accessoires2.72×
10Gina TricotFashion & Accessoires2.46×
11MangoShopping2.31×
12TrousersFashion & Accessoires2.22×
13KitchenHome & Garden2.17×
14ZaraShopping2.05×
15Efficient energy useTechnology & Electronics2.00×
16Men's clothingFashion & Accessoires1.70×
17EssoCars & Mobility1.70×
18Solar energyHome & Garden1.66×
19DüsseldorfTravel & Leisure1.55×
20Black Friday (shopping)Shopping1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the PME Legend audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the PME Legend audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
Price SensitivityPREMIUM1.41×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the PME Legend audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
Pet OwnershipJOY0.92×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in PME Legend over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/pme-legend-10004783” · Methodology