A data profile of the people who buy, follow and care about FTSE in United Kingdom — modelled from more than twelve digital signal sources. FTSE has an estimated audience of 6,715,131 people in United Kingdom.
The average FTSE fan in United Kingdom is 32.9 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, South West.
The key figures that characterise the FTSE profile in United Kingdom.
0.0% are female, 100.0% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 32.9 |
| Estimated audience size | 6,715,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 61% | |
| 30-39 | 39% | |
| 40-49 | 0% | |
| 50+ | 0% |
Where the FTSE audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~800K | 1.47× | |
| 02 | North East | ~300K | 1.26× | |
| 03 | South East | ~900K | 1.08× | |
| 04 | West Midlands | ~300K | 1.05× | |
| 05 | South West | ~500K | 0.94× | |
| 06 | East Midlands | ~300K | 0.76× | |
| 07 | East of England | ~400K | 0.73× | |
| 08 | North West | ~500K | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for FTSE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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