A data profile of the people who buy, follow and care about John Barrowman in United Kingdom — modelled from more than twelve digital signal sources. John Barrowman has an estimated audience of 323,502 people in United Kingdom.
The average John Barrowman fan in United Kingdom is 43.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Nathan Fillion, Tom Welling, Mary Elizabeth Winstead, with strongest over-indexing on Nathan Fillion (455.13× the country average).
Demographically, the John Barrowman audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical John Barrowman fan in United Kingdom is more female, around 43.2 years old, with strong Social Media Usage tendencies and a notable affinity for Nathan Fillion.
The key figures that characterise the John Barrowman profile in United Kingdom.
70.9% are female, 29.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 43.2 |
| Estimated audience size | 323,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide John Barrowman audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 37.4% |
| United States | 25.9% |
| Australia | 4.0% |
Where the John Barrowman audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~20K | 1.36× | |
| 02 | Yorkshire and the Humber | ~30K | 1.33× | |
| 03 | North East | ~20K | 1.20× | |
| 04 | Wales | ~20K | 1.12× | |
| 05 | Scotland | ~30K | 1.11× | |
| 06 | England | ~200K | 1.10× | |
| 07 | South West | ~30K | 0.97× | |
| 08 | South East | ~40K | 0.90× | |
| 09 | East Midlands | ~20K | 0.85× | |
| 10 | East of England | ~20K | 0.84× | |
| 11 | Northern Ireland | ~7K | 0.71× | |
| 12 | North West | ~20K | 0.58× |
The strongest cross-interests of the John Barrowman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grant Gustin | Movies & TV | 568.70× | ||
| 02 | Candice Patton | Movies & TV | 563.35× | ||
| 03 | Wizard World | Literature | 561.88× | ||
| 04 | Brandon Routh | Movies & TV | 551.98× | ||
| 05 | Danielle Panabaker | Movies & TV | 474.76× | ||
| 06 | Sutter Home Winery | Food & Beverages | 460.52× | ||
| 07 | Nathan Fillion | Movies & TV | 455.13× | ||
| 08 | Mary Elizabeth Winstead | Movies & TV | 448.95× | ||
| 09 | Tom Welling | Movies & TV | 408.10× | ||
| 10 | Roland Emmerich | Movies & TV | 313.52× | ||
| 11 | Valiant (comics) | Literature | 246.26× | ||
| 12 | Napa County, California | Travel & Leisure | 246.08× | ||
| 13 | Stephen Amell | Movies & TV | 235.89× | ||
| 14 | Chartered Management Institute | Business & Career | 189.73× | ||
| 15 | Colton Haynes | Fashion & Accessoires | 155.71× | ||
| 16 | Aisha Tyler | Movies & TV | 89.36× | ||
| 17 | Paul Rudd | Movies & TV | 67.43× | ||
| 18 | Wolverine (comic book) | Literature | 41.58× | ||
| 19 | Rollover | Business & Career | 41.37× | ||
| 20 | Superman | Movies & TV | 7.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.49× | |
| Pet Ownership | JOY | 1.33× | |
| Sustainability | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.59× | |
| Career Orientation | POWER | 0.62× | |
| Family Orientation | CONSERVATISM | 0.63× |
John Barrowman has an estimated audience of 323,502 people in United Kingdom, concentrated in England and South East.
70.9% of John Barrowman fans are female, 29.1% are male, with an average age of 43.2 years.
John Barrowman fans show strongest brand affinity for Nathan Fillion (455.13×), Tom Welling (408.1×), and Mary Elizabeth Winstead (448.95×) over the country average.
John Barrowman fans in United Kingdom are most concentrated in England (reach ~200K), South East (reach ~40K), and Yorkshire and the Humber (reach ~30K). These three regions account for the largest share of the active audience.
Beyond John Barrowman itself, the audience over-indexes on Tom Welling (408.1×), Mary Elizabeth Winstead (448.95×), Brandon Routh (551.98×), and Grant Gustin (568.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for John Barrowman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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