How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | BBull Terrier | 460k | 5.0% | 42.7 | 62.9% | Dog breed |
| 27 | KKing Charles Spaniel | 428k | 11.6% | 48.2 | 77.2% | Dog breed |
| 28 | AAmerican Staffordshire Terrier | 421k | 4.3% | 42.4 | 65.4% | Dog breed |
| 29 | WWest Highland White Terrier | 307k | 12.5% | 45.4 | 79.1% | Dog breed |
| 30 | CCavalier King Charles Spaniel | 283k | 5.8% | 45.9 | 76.8% | Dog breed |
| 31 | SShiba Inu | 275k | 2.6% | 36.7 | 62.0% | Dog breed |
| 32 | VVizsla | 252k | 8.8% | 46.5 | 75.3% | Dog breed |
| 33 | EEnglish Cocker Spaniel | 237k | 10.9% | 41.7 | 76.9% | Dog breed |
| 34 | AAmerican Cocker Spaniel | 232k | 12.5% | 45.7 | 82.6% | Dog breed |
| 35 | BBasset Hound | 224k | 6.9% | 44.6 | 74.6% | Dog breed |
| 36 | CCollie | 206k | 10.5% | 45.3 | 80.0% | Dog breed |
| 37 | WWeimaraner | 191k | 6.1% | 44.8 | 75.5% | Dog breed |
| 38 | PPembroke Welsh Corgi | 189k | 4.5% | 43.2 | 72.7% | Dog breed |
| 39 | BBorder Terrier | 187k | 10.5% | 47.8 | 79.4% | Dog breed |
| 40 | WWhippet | 169k | 17.0% | 43.9 | 74.9% | Dog breed |
| 41 | BBeauceron | 166k | 18.7% | 47.8 | 65.4% | Dog breed |
| 42 | SShetland Sheepdog | 164k | 8.2% | 45.3 | 78.5% | Dog breed |
| 43 | NNorwegian Elkhound | 162k | 32.9% | 59.0 | 75.0% | Dog breed |
| 44 | AAustralian Cattle Dog | 160k | 5.9% | 42.8 | 76.3% | Dog breed |
| 45 | SScottish Terrier | 151k | 11.1% | 48.4 | 71.3% | Dog breed |
| 46 | CCzechoslovakian Wolfdog | 134k | 24.1% | 45.4 | 52.4% | Dog breed |
| 47 | CCardigan Welsh Corgi | 127k | 5.1% | 48.7 | 73.4% | Dog breed |
| 48 | GGerman Shorthaired Pointer | 112k | 4.8% | 41.0 | 70.7% | Dog breed |
| 49 | LLhasa Apso | 98k | 6.5% | 47.5 | 75.6% | Dog breed |
| 50 | CChow Chow | 90k | 3.6% | 36.2 | 50.0% | Dog breed |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dog breed in United Kingdom?
Labrador Retriever currently leads with an estimated audience of 5.8M people in United Kingdom.