How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Bull Terrier |
460k | 5.0% | 42.7 | 62.9% | Dog breed |
| 27 |  King Charles Spaniel |
428k | 11.6% | 48.2 | 77.2% | Dog breed |
| 28 |  American Staffordshire Terrier |
421k | 4.3% | 42.4 | 65.4% | Dog breed |
| 29 |  West Highland White Terrier |
307k | 12.5% | 45.4 | 79.1% | Dog breed |
| 30 |  Cavalier King Charles Spaniel |
283k | 5.8% | 45.9 | 76.8% | Dog breed |
| 31 |  Shiba Inu |
275k | 2.6% | 36.7 | 62.0% | Dog breed |
| 32 |  Vizsla |
252k | 8.8% | 46.5 | 75.3% | Dog breed |
| 33 |  English Cocker Spaniel |
237k | 10.9% | 41.7 | 76.9% | Dog breed |
| 34 |  American Cocker Spaniel |
232k | 12.5% | 45.7 | 82.6% | Dog breed |
| 35 |  Basset Hound |
224k | 6.9% | 44.6 | 74.6% | Dog breed |
| 36 |  Collie |
206k | 10.5% | 45.3 | 80.0% | Dog breed |
| 37 |  Weimaraner |
191k | 6.1% | 44.8 | 75.5% | Dog breed |
| 38 |  Pembroke Welsh Corgi |
189k | 4.5% | 43.2 | 72.7% | Dog breed |
| 39 |  Border Terrier |
187k | 10.5% | 47.8 | 79.4% | Dog breed |
| 40 |  Whippet |
169k | 17.0% | 43.9 | 74.9% | Dog breed |
| 41 |  Beauceron |
166k | 18.7% | 47.8 | 65.4% | Dog breed |
| 42 |  Shetland Sheepdog |
164k | 8.2% | 45.3 | 78.5% | Dog breed |
| 43 |  Norwegian Elkhound |
162k | 32.9% | 59.0 | 75.0% | Dog breed |
| 44 |  Australian Cattle Dog |
160k | 5.9% | 42.8 | 76.3% | Dog breed |
| 45 |  Scottish Terrier |
151k | 11.1% | 48.4 | 71.3% | Dog breed |
| 46 |  Czechoslovakian Wolfdog |
134k | 24.1% | 45.4 | 52.4% | Dog breed |
| 47 |  Cardigan Welsh Corgi |
127k | 5.1% | 48.7 | 73.4% | Dog breed |
| 48 |  German Shorthaired Pointer |
112k | 4.8% | 41.0 | 70.7% | Dog breed |
| 49 |  Lhasa Apso |
98k | 6.5% | 47.5 | 75.6% | Dog breed |
| 50 |  Chow Chow |
90k | 3.6% | 36.2 | 50.0% | Dog breed |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dog breed in United Kingdom?
Labrador Retriever currently leads with an estimated audience of 5.8M people in United Kingdom.