How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 |  Neapolitan Mastiff |
34k | 3.1% | 48.5 | 59.2% | Dog breed |
| 77 |  Irish Wolfhound |
34k | 2.5% | 33.2 | 65.9% | Dog breed |
| 78 |  Parson Russell Terrier |
33k | 5.3% | 42.9 | 77.6% | Dog breed |
| 79 |  Afghan Hound |
33k | 6.1% | 36.7 | 66.3% | Dog breed |
| 80 |  Portuguese Podengo |
30k | 11.3% | 43.8 | 100.0% | Dog breed |
| 81 |  Caucasian Shepherd Dog |
27k | 2.5% | 41.5 | 71.5% | Dog breed |
| 82 |  Chinese Crested Dog |
26k | 3.1% | 47.3 | 77.6% | Dog breed |
| 83 |  Bearded Collie |
26k | 3.9% | 50.1 | 73.3% | Dog breed |
| 84 |  Field Spaniel |
25k | 7.4% | 48.7 | 63.5% | Dog breed |
| 85 |  Bichon Frisé |
25k | 1.0% | 38.5 | 88.1% | Dog breed |
| 86 |  Miniature Dachshund |
24k | 6.7% | 35.7 | 78.6% | Dog breed |
| 87 |  Spanish Water Dog |
24k | 10.3% | 36.8 | 61.7% | Dog breed |
| 88 |  Gordon Setter |
24k | 3.1% | 48.2 | 67.6% | Dog breed |
| 89 |  German Longhaired Pointer |
23k | 10.0% | 48.1 | 96.0% | Dog breed |
| 90 |  Affenpinscher |
23k | 3.8% | 50.6 | 75.4% | Dog breed |
| 91 |  German Pinscher |
22k | 5.1% | 43.9 | 86.6% | Dog breed |
| 92 |  Norfolk Terrier |
22k | 5.6% | 52.8 | 89.7% | Dog breed |
| 93 |  Irish Terrier |
21k | 5.8% | 51.6 | 90.2% | Dog breed |
| 94 |  Saluki |
21k | 3.2% | 41.8 | 69.1% | Dog breed |
| 95 |  Patterdale Terrier |
20k | 8.8% | 46.7 | 71.9% | Dog breed |
| 96 |  Tibetan Terrier |
20k | 4.5% | 49.9 | 73.7% | Dog breed |
| 97 |  Rhodesian Ridgeback |
20k | 2.2% | 38.2 | 48.7% | Dog breed |
| 98 |  Icelandic Sheepdog |
19k | 13.2% | 40.7 | 76.4% | Dog breed |
| 99 |  Tibetan Mastiff |
19k | 1.2% | 31.5 | 63.9% | Dog breed |
| 100 |  Chesapeake Bay Retriever |
18k | 3.0% | 39.3 | 66.8% | Dog breed |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dog breed in United Kingdom?
Labrador Retriever currently leads with an estimated audience of 5.8M people in United Kingdom.