How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 |  Dogo Argentino |
81k | 1.6% | 44.8 | 68.8% | Dog breed |
| 52 |  Dogue de Bordeaux |
79k | 7.1% | 41.3 | 72.4% | Dog breed |
| 53 |  Bully Dog |
72k | 5.6% | 37.7 | 59.9% | Dog breed |
| 54 |  Miniature Australian Shepherd |
69k | 6.5% | 45.0 | 76.7% | Dog breed |
| 55 |  Welsh Springer Spaniel |
68k | 8.1% | 46.7 | 56.5% | Dog breed |
| 56 |  Miniature Pinscher |
67k | 4.9% | 45.3 | 77.4% | Dog breed |
| 57 |  Italian Greyhound |
64k | 5.5% | 42.5 | 79.4% | Dog breed |
| 58 |  Giant Schnauzer |
61k | 5.7% | 38.1 | 58.8% | Dog breed |
| 59 |  Shar Pei |
58k | 3.6% | 39.8 | 70.5% | Dog breed |
| 60 |  Bullmastiff |
55k | 3.1% | 45.5 | 73.1% | Dog breed |
| 61 |  Bull and Terrier |
52k | 13.7% | 41.2 | 71.5% | Dog breed |
| 62 |  Airedale Terrier |
49k | 4.3% | 39.9 | 71.3% | Dog breed |
| 63 |  English Setter |
48k | 4.7% | 45.6 | 70.1% | Dog breed |
| 64 |  Great Pyrenees |
48k | 3.9% | 47.8 | 56.3% | Dog breed |
| 65 |  Standard Schnauzer |
47k | 6.5% | 38.7 | 57.6% | Dog breed |
| 66 |  Fox Terrier |
46k | 4.1% | 49.0 | 66.1% | Dog breed |
| 67 |  Nova Scotia Duck Tolling Retriever |
44k | 2.8% | 46.0 | 67.3% | Dog breed |
| 68 |  Irish Setter |
41k | 2.6% | 47.0 | 71.2% | Dog breed |
| 69 |  Cesar |
41k | 1.8% | 45.1 | 64.7% | Dog breed |
| 70 |  Pekingese |
41k | 2.6% | 45.3 | 74.3% | Dog breed |
| 71 |  Clumber Spaniel |
40k | 7.1% | 47.5 | 68.8% | Dog breed |
| 72 |  German Wirehaired Pointer |
38k | 9.0% | 50.4 | 86.1% | Dog breed |
| 73 |  Cairn Terrier |
37k | 3.8% | 42.0 | 76.9% | Dog breed |
| 74 |  Old English Sheepdog |
36k | 3.4% | 40.4 | 72.0% | Dog breed |
| 75 |  Flat-Coated Retriever |
34k | 3.6% | 43.7 | 77.9% | Dog breed |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dog breed in United Kingdom?
Labrador Retriever currently leads with an estimated audience of 5.8M people in United Kingdom.