A data profile of the people who buy, follow and care about D.I. in Indonesia — modelled from more than twelve digital signal sources. D.I. has an estimated audience of 7,340,412 people in Indonesia.
D.I. has an estimated audience of 7,340,412 people in Indonesia. 22.4% are female, 77.6% are male, average age 38.0.
The key figures that characterise the D.I. profile in Indonesia.
22.4% are female, 77.6% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 22.4% |
| Male | 77.6% |
| Average age | 38.0 |
| Estimated audience size | 7,340,412 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 29% | |
| 40-49 | 27% | |
| 50+ | 8% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for D.I.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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