A data profile of the people who buy, follow and care about Sudirman in Indonesia — modelled from more than twelve digital signal sources. Sudirman has an estimated audience of 904,168 people in Indonesia.
Sudirman has an estimated audience of 904,168 people in Indonesia. 42.8% are female, 57.2% are male, average age 32.5. Top brand affinities: Lottery, LinkedIn, Vehicle insurance, Baccarat, Innovation.
Top brand affinities include Lottery, LinkedIn, Vehicle insurance, with strongest over-indexing on Lottery (2.67× the country average).
Demographically, the Sudirman audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Sudirman fan in Indonesia is more male, around 32.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Lottery.
The key figures that characterise the Sudirman profile in Indonesia.
42.8% are female, 57.2% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 32.5 |
| Estimated audience size | 904,168 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 6% |
The strongest cross-interests of the Sudirman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Novotel | Travel & Leisure | 4.07× | ||
| 02 | Sweepstakes | Games | 3.56× | ||
| 03 | Vehicle insurance | Cars & Mobility | 3.15× | ||
| 04 | Home cinema | Technology & Electronics | 2.75× | ||
| 05 | Lottery | Games | 2.67× | ||
| 06 | Internet & Social Media | 2.67× | |||
| 07 | Baccarat | Games | 2.50× | ||
| 08 | Innovation | Business & Career | 2.25× | ||
| 09 | Smart TV | Technology & Electronics | 2.20× | ||
| 10 | Health insurance | Business & Career | 2.10× | ||
| 11 | Carrefour | Shopping | 2.00× | ||
| 12 | Life insurance | Business & Career | 1.97× | ||
| 13 | Hair removal | Beauty & Wellness | 1.88× | ||
| 14 | Crowdfunding | Business & Career | 1.86× | ||
| 15 | Cocktail | Food & Beverages | 1.78× | ||
| 16 | Credit (finance) | Business & Career | 1.76× | ||
| 17 | Debit card | Business & Career | 1.75× | ||
| 18 | Internet & Social Media | 1.73× | |||
| 19 | Used car | Cars & Mobility | 1.65× | ||
| 20 | Mobile banking | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.77× | |
| Tradition | CONSERVATISM | 1.65× | |
| Individualism | JOY | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.58× | |
| Mindfulness | BALANCE | 0.66× | |
| Extroversion | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Sudirman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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