A data profile of the people who buy, follow and care about Belvedere (vodka) in Ireland — modelled from more than twelve digital signal sources. Belvedere (vodka) has an estimated audience of 24,772 people in Ireland.
Belvedere (vodka) has an estimated audience of 24,772 people in Ireland. 54.2% are female, 45.8% are male, average age 37.8. Top brand affinities: SKYY vodka, Absolut Vodka, Gin, Smirnoff, Tonic water.
Top brand affinities include SKYY vodka, Absolut Vodka, Gin, with strongest over-indexing on SKYY vodka (46.08× the country average).
Demographically, the Belvedere (vodka) audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
The typical Belvedere (vodka) fan in Ireland is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for SKYY vodka.
The key figures that characterise the Belvedere (vodka) profile in Ireland.
54.2% are female, 45.8% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 37.8 |
| Estimated audience size | 24,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Belvedere (vodka) audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 15.0% |
| Italy | 14.1% |
| United Kingdom | 9.0% |
The strongest cross-interests of the Belvedere (vodka) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SKYY vodka | Food & Beverages | 46.08× | ||
| 02 | Absolut Vodka | Food & Beverages | 19.48× | ||
| 03 | Bacardi | Food & Beverages | 13.73× | ||
| 04 | Tonic water | Food & Beverages | 12.98× | ||
| 05 | Bombay Sapphire | Food & Beverages | 12.56× | ||
| 06 | Coors Light | Food & Beverages | 12.09× | ||
| 07 | Chivas Regal | Food & Beverages | 11.50× | ||
| 08 | Tanqueray | Food & Beverages | 11.39× | ||
| 09 | Smirnoff | Food & Beverages | 11.04× | ||
| 10 | Hendrick's Gin | Food & Beverages | 7.65× | ||
| 11 | Tequila | Food & Beverages | 6.55× | ||
| 12 | Ale | Food & Beverages | 6.43× | ||
| 13 | Pale lager | Food & Beverages | 6.15× | ||
| 14 | BrewDog | Food & Beverages | 5.67× | ||
| 15 | Gin | Food & Beverages | 4.48× | ||
| 16 | Draught beer | Food & Beverages | 4.17× | ||
| 17 | Vodka | Food & Beverages | 4.08× | ||
| 18 | Wine & Spirits | Food & Beverages | 3.15× | ||
| 19 | Sky Bet | Games | 2.90× | ||
| 20 | Drinking | Food & Beverages | 2.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.17× | |
| Urban Lifestyle | OPEN | 1.12× | |
| Convenience Orientation | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.89× | |
| Risk Appetite | THRILL | 0.90× | |
| Travelling | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Belvedere (vodka). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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