A data profile of the people who buy, follow and care about Budnikowsky in Ireland — modelled from more than twelve digital signal sources. Budnikowsky has an estimated audience of 98 people in Ireland.
Budnikowsky has an estimated audience of 98 people in Ireland. 87.4% are female, 12.6% are male, average age 30.7. Top brand affinities: Cult Beauty, Lipstick, Cyber Monday, Fast fashion, Shellac.
Top brand affinities include Cult Beauty, Lipstick, Cyber Monday, with strongest over-indexing on Cult Beauty (5.15× the country average).
Demographically, the Budnikowsky audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Price Sensitivity, Travelling.
The typical Budnikowsky fan in Ireland is more female, around 30.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Cult Beauty.
The key figures that characterise the Budnikowsky profile in Ireland.
87.4% are female, 12.6% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 87.4% |
| Male | 12.6% |
| Average age | 30.7 |
| Estimated audience size | 98 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 4% |
The strongest cross-interests of the Budnikowsky audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vichy cosmetics | Beauty & Wellness | 9.80× | ||
| 02 | Cult Beauty | Shopping | 5.15× | ||
| 03 | La mer | Beauty & Wellness | 3.63× | ||
| 04 | SkinCeuticals | Beauty & Wellness | 3.15× | ||
| 05 | Wella | Beauty & Wellness | 2.58× | ||
| 06 | Shellac | Beauty & Wellness | 1.89× | ||
| 07 | Cotton On | Fashion & Accessoires | 1.88× | ||
| 08 | Veja Sneakers | Fashion & Accessoires | 1.79× | ||
| 09 | Social shopping | Shopping | 1.70× | ||
| 10 | Cyber Monday | Shopping | 1.68× | ||
| 11 | Lipstick | Beauty & Wellness | 1.66× | ||
| 12 | Spanx | Fashion & Accessoires | 1.66× | ||
| 13 | Fast fashion | Fashion & Accessoires | 1.65× | ||
| 14 | Dragon Ball Z | Movies & TV | 1.62× | ||
| 15 | GeForce | Technology & Electronics | 1.62× | ||
| 16 | Sainsbury's | Shopping | 1.60× | ||
| 17 | Pokémon Trading Card Game | Games | 1.60× | ||
| 18 | Cholesterol | Food & Beverages | 1.57× | ||
| 19 | Pokémon | Games | 1.51× | ||
| 20 | Travel Blogger | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.68× | |
| Travelling | THRILL | 1.51× | |
| Career Orientation | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Sports Activity | POWER | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Budnikowsky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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