Budnikowsky Audience in Germany
Budnikowsky has an estimated audience of 327,494 people in Germany. 80.1% are female, 19.9% are male, average age 38.0. Top regions: Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities: Western Union, Employment agency, Rossmann, JYSK, Spiegel Online.
The average Budnikowsky fan in Germany is 38.0 years old, more female, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities include Western Union, Employment agency, Rossmann, with strongest over-indexing on Western Union (8.14× the country average). Demographically, the Budnikowsky audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Drugstore
Demographics of Budnikowsky fans
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 38.0 |
| Estimated audience size | 327,494 |
Audience persona
The typical Budnikowsky fan in Germany is more female, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 76,703 | 10.36× |
| Schleswig-Holstein | 33,340 | 2.84× |
| Niedersachsen | 22,108 | 0.7× |
| Nordrhein-Westfalen | 9,561 | 0.13× |
| Berlin | 7,418 | 0.51× |
| Baden-Württemberg | 4,868 | 0.11× |
| Bayern | 4,801 | 0.09× |
| Hessen | 3,905 | 0.16× |
| Mecklenburg-Vorpommern | 2,010 | 0.32× |
| Sachsen | 1,357 | 0.08× |
| Rheinland-Pfalz | 1,188 | 0.07× |
| Brandenburg | 1,109 | 0.11× |
| Sachsen-Anhalt | 922 | 0.11× |
| Bremen | 791 | 0.28× |
| Thüringen | 518 | 0.06× |
| Saarland | 273 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 8.14× | Business & Career |
| Employment agency | 7.71× | Business & Career |
| Rossmann | 4.6× | Shopping |
| JYSK | 3.4× | Home & Garden |
| Spiegel Online | 2.01× | News |
| Career development | 3.64× | Business & Career |
| JACK & JONES | 12.04× | Fashion & Accessoires |
| Baby food | 2.86× | Kids & Family |
| Do it yourself (DIY) | 1.81× | Home & Garden |
| Pixi | 10.71× | Beauty & Wellness |
| Satire | 3.36× | Literature |
| Airbnb | 1.78× | Travel & Leisure |
| Flowering plant | 3.33× | Home & Garden |
| Primark | 2.12× | Shopping |
| Deichmann | 1.84× | Shopping |
| Drop shipping | 2.2× | Shopping |
| H&M | 1.6× | Shopping |
| Sustainable energy | 2.26× | Home & Garden |
| Real property | 3.22× | Home & Garden |
| Spas | 1.98× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.4 |
| DIY Mentality | THRILL | 1.39 |
| Creativity | OPEN | 1.28 |
| Mindfulness | BALANCE | 1.24 |
| Design Affinity | PREMIUM | 1.21 |
| Individualism | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.9% |
| China | 0.9% |
| Poland | 0.3% |
See Budnikowsky audiences in other countries
More Drugstore audiences in Germany
- Rossmann (14,105,406)
- Müller (German trade company) (11,831,236)
- Sephora (4,469,541)
- Notino (1,901,751)
- PARFUMDREAMS (1,370,193)
Frequently asked questions
How many fans does Budnikowsky have in Germany?
Budnikowsky has an estimated audience of 327,494 people in Germany, concentrated in Hamburg and Schleswig-Holstein.
What is the gender split and age of Budnikowsky fans?
80.1% of Budnikowsky fans are female, 19.9% are male, with an average age of 38.0 years.
Which brands do Budnikowsky fans like most?
Budnikowsky fans show strongest brand affinity for Western Union (8.14×), Employment agency (7.71×), and Rossmann (4.6×) over the country average.
Where do Budnikowsky fans live in Germany?
Budnikowsky fans in Germany are most concentrated in Hamburg (reach 76,703), Schleswig-Holstein (reach 33,340), and Niedersachsen (reach 22,108). These three regions account for the largest share of the active audience.
What other brands do Budnikowsky fans also like?
Beyond Budnikowsky itself, the audience over-indexes on Employment agency (7.71×), Rossmann (4.6×), JYSK (3.4×), and Spiegel Online (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Budnikowsky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.