Rascasse Audience Intelligence

T-Mobile Target Market in United States

T-Mobile has an estimated audience of 62,771,903 people in United States.

#1among Mobile phone operator in United States#23among Brand in United States#17in Technology & Electronics

The average T-Mobile fan in United States is 42.0 years old, balanced, and lives primarily in California.

By number of fans, T-Mobile ranks #1 among the 171 objects in Mobile phone operator in United States — 437.5× the group median.

Its fans are 4.3 years older than the group average of 37.7.

Women make up 45.9% of the fan base, 2.5 percentage points fewer than the group average.

Compared with the other 170 objects in Mobile phone operator, T-Mobile fans stand out for their interest in VOO, Micro Center and Electronics.

Most fans live in California, Texas, Florida.

Top affinities include MetroPCS, Boost Mobile, VOO, with strongest over-indexing on MetroPCS (6.95× the country average).

Demographically, the T-Mobile audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Family Orientation.

The typical T-Mobile fan in United States is balanced, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for MetroPCS.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
62.8M
in United States
Gender
45.9%♀
54.1% male
Age
42.0
average years
Country rank
#259
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of T-Mobile

45.9% are female, 54.1% are male, average age 42.0.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for T-Mobile audience in United States
MetricValue
Female45.9%
Male54.1%
Average age42.0
Estimated audience size62,771,903
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the T-Mobile audience in United States
Age bracketShare%
16-2416%
25-3418%
35-4419%
45-5420%
55+27%
Fig. 04

Worldwide distribution

80.1%

of the worldwide T-Mobile audience comes from United States.

Worldwide audience distribution share by country for T-Mobile
CountryShare
United States80.1%
Japan3.3%
Poland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

T-Mobile customers by region in United States
#RegionReachAffinity×
01Florida~5.5M1.40×
02Nevada~800K1.39×
03Texas~6M1.38×
04Maryland~1.5M1.29×
05Georgia~2.5M1.26×
06Illinois~3M1.24×
07New Mexico~500K1.23×
08Rhode Island~200K1.22×
09Utah~700K1.21×
10Alabama~1M1.20×
11Kansas~700K1.20×
12West Virginia~400K1.20×
13Washington~1.5M1.18×
14Oklahoma~900K1.18×
15California~8.5M1.17×
16New Jersey~2M1.17×
17Missouri~1.5M1.17×
18New York~4.5M1.16×
19Colorado~1M1.13×
20South Carolina~1M1.13×
21Virginia~2M1.12×
22Hawaii~300K1.12×
23Arizona~1.5M1.11×
24Minnesota~1M1.08×
25Pennsylvania~2.5M1.07×
26Iowa~600K1.07×
27North Carolina~2M1.03×
28Delaware~200K1.03×
29Massachusetts~1.5M1.01×
30Michigan~2M1.00×
31Ohio~2M0.99×
32Idaho~300K0.99×
33Louisiana~800K0.97×
34Connecticut~600K0.96×
35Tennessee~1.5M0.95×
36Oregon~800K0.95×
37Indiana~1M0.94×
38Kentucky~800K0.93×
39Mississippi~500K0.89×
40Washington, District of Columbia~100K0.83×
41Wisconsin~900K0.81×
42Arkansas~500K0.81×
43New Hampshire~200K0.78×
44Nebraska~300K0.70×
45Maine~200K0.70×
46Montana~100K0.59×
47Wyoming~60K0.55×
48South Dakota~80K0.50×
49North Dakota~70K0.50×
50Vermont~40K0.37×
Fig. 06

Affinity by region

Affinity by region — T-Mobile, United States
0.37×1.00×1.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the T-Mobile audience vs. the country average
#·InterestCategoryAffinity×
01MetroPCSTechnology & Electronics6.95×
02Boost MobileTechnology & Electronics4.38×
03VOOTechnology & Electronics4.23×
04Micro CenterShopping3.32×
05ElectronicsTechnology & Electronics3.06×
06LabCorpHealth2.36×
07Savannah GuthrieMovies & TV2.23×
08MexicoTravel & Leisure2.21×
09Google NewsNews2.15×
10XfinityTechnology & Electronics2.14×
11Facebook MessengerInternet & Social Media1.84×
12GeminiTechnology & Electronics1.79×
13Instant messagingInternet & Social Media1.77×
14Freight transportCars & Mobility1.77×
15Quest DiagnosticsHealth1.76×
16Best BuyShopping1.72×
17AutoZoneCars & Mobility1.61×
18RecreationTravel & Leisure1.55×
19Wells FargoBusiness & Career1.54×
20PhotographyArts & Culture1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the T-Mobile audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the T-Mobile audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.54×
Family OrientationCONSERVATISM1.21×
Career OrientationPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the T-Mobile audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.63×
Design AffinityPREMIUM0.63×
CreativityOPEN0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Mobile phone operator audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in T-Mobile over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/t-mobile-7948” · Methodology