Rascasse Audience Intelligence

Volcom Target Market in Ireland

A data profile of the people who buy, follow and care about Volcom in Ireland — modelled from more than twelve digital signal sources. Volcom has an estimated audience of 17,549 people in Ireland.

#16among Streetwear in Ireland#1722among Brand in Ireland#793in Fashion & Accessoires

Volcom has an estimated audience of 17,549 people in Ireland. 44.8% are female, 55.2% are male, average age 27.6. Top brand affinities: O'Neill (brand), Billabong, Hurley, Surfline, Surfboard.

Top brand affinities include O'Neill (brand), Billabong, Hurley, with strongest over-indexing on O'Neill (brand) (16.69× the country average).

Demographically, the Volcom audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

The typical Volcom fan in Ireland is more male, around 27.6 years old, with strong Mindfulness tendencies and a notable affinity for O'Neill (brand).

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Volcom profile in Ireland.

Audience size
18K
in Ireland
Gender
44.8%♀
55.2% male
Age
27.6
average years
Country rank
#19089
Brand in Ireland
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Volcom

44.8% are female, 55.2% are male, average age 27.6.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Volcom audience in Ireland
MetricValue
Female44.8%
Male55.2%
Average age27.6
Estimated audience size17,549
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Volcom audience in Ireland
Age bracketShare%
16-1955%
20-2920%
30-3913%
40-499%
50+4%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Volcom audience comes from Ireland.

Worldwide audience distribution share by country for Volcom
CountryShare
United States22.7%
Japan13.0%
Brazil8.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volcom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volcom audience
#·InterestCategoryAffinity×
01HurleyFashion & Accessoires31.70×
02BillabongFashion & Accessoires21.68×
03SurflineSports18.17×
04RVCAFashion & Accessoires17.34×
05Rip CurlFashion & Accessoires17.17×
06O'Neill (brand)Fashion & Accessoires16.69×
07Kelly SlaterSports16.21×
08Skate shoeFashion & Accessoires14.75×
09Big wave surfingSports13.22×
10SkateparkSports8.50×
11SurfboardSports6.27×
12WakesurfingSports6.04×
13SkateboardSports5.78×
14FootAsylumFashion & Accessoires5.72×
15WakeboardingSports3.83×
16Standup paddleboardingSports3.31×
17PaddleboardingSports3.18×
18WindsurfingSports2.86×
19TwitchGames2.44×
20Real Madrid Club de FútbolSports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volcom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volcom audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.02×
Risk AppetiteTHRILL1.02×
SustainabilityBALANCE0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volcom audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.54×
ExtroversionTHRILL0.56×
DIY MentalityTHRILL0.56×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Volcom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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