Top 18 Fashion blogs in India
This curated ranking covers the 18 largest fashion blogs in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. The Man Repeller, Song of Style and Refinery29 lead the list with a combined estimated audience of 433,903 people. Across all 18 entries the average audience size is 30,841, and the largest, The Man Repeller, reaches around 182,929 people in India. Audience size is the estimated number of unique people in India who actively engage with each fashion blog, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  The Man Repeller |
182,929 | 9.7% | Fashion blog | Fashion & Accessoires |
| 2 |  Song of Style |
152,106 | 19.7% | Fashion blog | Fashion & Accessoires |
| 3 |  Refinery29 |
98,868 | 12.3% | Fashion blog | Fashion & Accessoires |
| 4 |  Who, What, Wear |
31,904 | 0.7% | Fashion blog | Fashion & Accessoires |
| 5 |  HYPEBEAST |
22,533 | 0.7% | Fashion blog | Fashion & Accessoires |
| 6 |  Jezebel |
22,495 | 5.2% | Fashion blog | Fashion & Accessoires |
| 7 |  The Blonde Salad |
17,408 | 1.5% | Fashion blog | Fashion & Accessoires |
| 8 |  Highsnobiety |
7,845 | 0.4% | Fashion blog | Fashion & Accessoires |
| 9 |  The Sartorialist |
7,624 | 0.9% | Fashion blog | Fashion & Accessoires |
| 10 |  Cool Material |
4,010 | 4.5% | Fashion blog | Fashion & Accessoires |
| 11 |  Polyvore |
2,321 | 2.0% | Fashion blog | Fashion & Accessoires |
| 12 |  Style Scrapbook |
1,908 | 5.0% | Fashion blog | Fashion & Accessoires |
| 13 |  Burda Style |
1,895 | 0.1% | Fashion blog | Fashion & Accessoires |
| 14 |  HelloGiggles |
613 | 1.3% | Fashion blog | Fashion & Accessoires |
| 15 |  stylefruits Wohnen |
322 | 0.1% | Fashion blog | Fashion & Accessoires |
| 16 |  Lookbook.nu |
257 | 0.2% | Fashion blog | Fashion & Accessoires |
| 17 |  WUNDERWEIB |
91 | 0.2% | Fashion blog | Fashion & Accessoires |
| 18 |  Frauenzimmer.de |
16 | 1.6% | Fashion blog | Fashion & Accessoires |
Frequently asked questions
How is this Top 18 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each fashion blog by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion blog in India?
The Man Repeller currently leads with an estimated audience of 182,929 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.