Top 48 Mainstream fashions in India

How to read this list

Rank

Position in the Top 48, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	Pepe Jeans	2.9M	22.1%	27.7	27.2%	Mainstream fashion
2	American Eagle Outfitters	699k	2.7%	32.0	44.3%	Mainstream fashion
3	UNITED COLORS OF BENETTON	485k	6.6%	27.3	18.9%	Mainstream fashion
4	Banana Republic	432k	1.2%	28.5	44.3%	Mainstream fashion
5	Superdry.	394k	3.0%	25.1	40.1%	Mainstream fashion
6	Guess (clothing)	361k	2.7%	31.8	42.3%	Mainstream fashion
7	Bench (British clothing brand)	323k	3.6%	35.1	87.4%	Mainstream fashion
8	JACK & JONES	300k	6.4%	27.3	15.3%	Mainstream fashion
9	Pierre Cardin	200k	3.4%	36.4	42.3%	Mainstream fashion
10	Marco Polo	194k	1.8%	28.0	20.3%	Mainstream fashion
11	VF Corporation	166k	5.8%	28.5	30.7%	Mainstream fashion
12	Scotch and Soda (clothing)	158k	3.9%	31.6	39.0%	Mainstream fashion
13	New Look	130k	0.8%	25.4	50.0%	Mainstream fashion
14	River Island	112k	0.6%	27.8	50.5%	Mainstream fashion
15	BONITA	68k	2.9%	29.2	44.7%	Mainstream fashion
16	Replay	44k	2.0%	22.4	65.9%	Mainstream fashion
17	Desigual	41k	0.3%	34.4	51.1%	Mainstream fashion
18	Ben Sherman	28k	2.4%	31.1	29.3%	Mainstream fashion
19	Tom Tailor	26k	0.4%	29.7	40.0%	Mainstream fashion
20	JOOP!	21k	0.7%	29.2	64.0%	Mainstream fashion
21	S.Oliver	18k	0.3%	29.3	63.0%	Mainstream fashion
22	Esprit	15k	0.6%	25.1	55.9%	Mainstream fashion
23	Boden (clothing)	12k	0.8%	30.0	70.6%	Mainstream fashion
24	Gina Tricot	11k	0.1%	29.4	50.7%	Mainstream fashion
25	bogner	10k	0.9%	27.3	23.2%	Mainstream fashion

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Frequently asked questions

How is this Top 48 list compiled?

Rascasse aggregates anonymized search-behavior signals across India and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in India?

Pepe Jeans currently leads with an estimated audience of 2.9M people in India.

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