Top 15 Loyalty cards in India
This curated ranking covers the 15 largest loyalty cards in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Swagbucks, Payback and Miles & More lead the list with a combined estimated audience of 1,026,585 people. Across all 15 entries the average audience size is 75,207, and the largest, Swagbucks, reaches around 910,091 people in India. Audience size is the estimated number of unique people in India who actively engage with each loyalty card, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Swagbucks |
910,091 | 13.1% | Loyalty card | Shopping |
| 2 |  Payback |
74,337 | 1.0% | Loyalty card | Shopping |
| 3 |  Miles & More |
42,157 | 1.0% | Loyalty card | Shopping |
| 4 |  Wyndham Rewards |
32,610 | 3.1% | Loyalty card | Shopping |
| 5 |  Discover Card |
24,978 | 13.9% | Loyalty card | Shopping |
| 6 |  ShopBack |
15,504 | 0.7% | Loyalty card | Shopping |
| 7 |  Membership Rewards |
13,117 | 6.1% | Loyalty card | Shopping |
| 8 |  Flybuys (Australia) |
7,923 | 0.6% | Loyalty card | Shopping |
| 9 |  IKEA Family |
4,746 | 0.2% | Loyalty card | Shopping |
| 10 |  Nectar loyalty card |
2,410 | 0.2% | Loyalty card | Shopping |
| 11 |  Eni Live |
114 | 0.2% | Loyalty card | Cars & Mobility |
| 12 |  Aral Plus |
52 | 1.1% | Loyalty card | Shopping |
| 13 |  ADAC Clubkarte |
41 | 0.8% | Loyalty card | Shopping |
| 14 |  Club Premier (loyalty program) |
13 | 0.0% | Loyalty card | Shopping |
| 15 |  DeutschlandCard |
12 | 0.0% | Loyalty card | Shopping |
Frequently asked questions
How is this Top 15 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each loyalty card by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest loyalty card in India?
Swagbucks currently leads with an estimated audience of 910,091 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.