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Top 100 Social media influencers in India

This curated ranking covers the 100 largest social media influencers in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 552 social media influencers tracked in India, the 100 ranked here account for the largest measured audience reach. MrBeast, Andrew Tate and IShowSpeed lead the list with a combined estimated audience of 4M people. Across all 100 entries the average audience size is 119k, and the largest, MrBeast, reaches around 1.6M people in India. Audience size is the estimated number of unique people in India who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 The Viral Fever 91k 26.9 19.9% Social media influencer
27 Shroud 89k 28.7 25.7% Social media influencer
28 Lilly Singh 87k 26.1 56.9% Social media influencer
29 Sidemen 87k 28.4 20.1% Social media influencer
30 Filmygyan 86k 24.9 33.3% Social media influencer
31 Adin Ross 85k 29.9 19.6% Social media influencer
32 Alica Schmidt 81k 31.2 23.5% Social media influencer
33 Lele Pons 78k 31.8 20.0% Social media influencer
34 Younes Zarou 74k 26.9 17.1% Social media influencer
35 DAVE 74k 30.7 27.2% Social media influencer
36 Vitaly Zdorovetskiy 71k 28.8 6.5% Social media influencer
37 Nara Smith 70k 26.3 49.1% Social media influencer
38 Divi 68k 30.7 27.2% Social media influencer
39 Marques Brownlee 67k 29.2 13.7% Social media influencer
40 MKBHD 60k 28.9 19.8% Social media influencer
41 omar borkan al gala 56k 32.2 30.4% Social media influencer
42 Dude Perfect 55k 26.3 28.0% Social media influencer
43 Blogilates 49k 27.9 53.2% Social media influencer
44 brent rivera 47k 24.0 35.3% Social media influencer
45 David Dobrik 43k 29.8 43.7% Social media influencer
46 Rezo 43k 34.1 22.9% Social media influencer
47 Gnu 43k 25.5 24.0% Social media influencer
48 A.B.K 42k 0.0 0.0% Social media influencer
49 Alix Earle 41k 26.4 71.2% Social media influencer
50 Chiara Ferragni 38k 26.6 41.4% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across India and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in India?

MrBeast currently leads with an estimated audience of 1.6M people in India.

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