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Top 100 Social media influencers in India

This curated ranking covers the 100 largest social media influencers in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 552 social media influencers tracked in India, the 100 ranked here account for the largest measured audience reach. MrBeast, Andrew Tate and IShowSpeed lead the list with a combined estimated audience of 4M people. Across all 100 entries the average audience size is 119k, and the largest, MrBeast, reaches around 1.6M people in India. Audience size is the estimated number of unique people in India who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Real Stories 37k 29.7 17.9% Social media influencer
52 Zach King 37k 29.6 19.8% Social media influencer
53 Vikkstar 36k 28.4 20.1% Social media influencer
54 Nicola Cavanis 36k 21.8 74.8% Social media influencer
55 Jo Lindner 35k 32.0 32.4% Social media influencer
56 Maul 35k 29.3 29.2% Social media influencer
57 vince 33k 30.7 27.2% Social media influencer
58 Casey Neistat 32k 27.0 14.7% Social media influencer
59 Nic Kaufmann 30k 31.8 20.4% Social media influencer
60 Royce 陈志康 29k 22.6 10.3% Social media influencer
61 Perez Hilton 27k 28.1 46.3% Social media influencer
62 Shane Dawson 25k 26.9 24.6% Social media influencer
63 Jenna Marbles 22k 33.5 22.2% Social media influencer
64 Lindsey Stirling 22k 28.1 49.3% Social media influencer
65 Alexa Chung 22k 31.4 72.0% Social media influencer
66 Talia Mar 22k 28.4 20.1% Social media influencer
67 JianHao Tan 22k 33.1 21.9% Social media influencer
68 Brittany Furlan 21k 28.4 51.0% Social media influencer
69 Kelly Wearstler 21k 30.1 39.6% Social media influencer
70 Vsauce 19k 27.3 29.5% Social media influencer
71 Jeremy Fragrance 18k 32.4 38.4% Social media influencer
72 Hank Green 18k 28.6 47.5% Social media influencer
73 Dean Schneider 18k 31.7 24.9% Social media influencer
74 Michelle Phan 16k 31.4 69.0% Social media influencer
75 Kris Gethin 16k 26.1 24.7% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across India and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in India?

MrBeast currently leads with an estimated audience of 1.6M people in India.

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