Top 34 Social medias in India
This curated ranking covers the 34 largest social medias in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. YouTube, Instagram and WhatsApp lead the list with a combined estimated audience of 77,170,001 people. Across all 34 entries the average audience size is 4,793,084, and the largest, YouTube, reaches around 31,767,879 people in India. Audience size is the estimated number of unique people in India who actively engage with each social media, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  YouTube |
31,767,879 | 1.6% | Social media | Movies & TV |
| 2 |  Instagram |
27,347,230 | 2.3% | Social media | Internet & Social Media |
| 3 |  WhatsApp |
18,054,892 | 3.1% | Social media | Internet & Social Media |
| 4 |  X |
16,633,356 | 2.7% | Social media | Internet & Social Media |
| 5 |  Facebook |
14,068,323 | 2.1% | Social media | Internet & Social Media |
| 6 |  Facebook Messenger |
10,559,887 | 5.7% | Social media | Internet & Social Media |
| 7 |  LinkedIn |
8,297,941 | 4.9% | Social media | Internet & Social Media |
| 8 |  Snapchat |
7,331,108 | 5.3% | Social media | Internet & Social Media |
| 9 |  Pinterest |
6,379,184 | 1.4% | Social media | Internet & Social Media |
| 10 |  TikTok |
4,912,911 | 0.7% | Social media | Internet & Social Media |
| 11 |  Reddit |
3,996,898 | 2.2% | Social media | Internet & Social Media |
| 12 |  Tumblr |
2,673,392 | 3.9% | Social media | Internet & Social Media |
| 13 |  Tagged |
1,857,276 | 11.4% | Social media | Internet & Social Media |
| 14 |  Twitch |
1,790,641 | 1.2% | Social media | Games |
| 15 |  Threads |
1,070,666 | 6.4% | Social media | Internet & Social Media |
| 16 |  classmates |
1,063,677 | 35.1% | Social media | Internet & Social Media |
| 17 |  WeChat |
1,044,760 | 4.1% | Social media | Internet & Social Media |
| 18 |  Flickr |
967,164 | 2.9% | Social media | Internet & Social Media |
| 19 |  YouTube Kids |
775,779 | 1.8% | Social media | Movies & TV |
| 20 |  Clubhouse |
722,896 | 14.8% | Social media | Internet & Social Media |
| 21 |  Bluesky |
428,581 | 0.6% | Social media | Internet & Social Media |
| 22 |  VK (social network) |
328,901 | 0.9% | Social media | Internet & Social Media |
| 23 |  Truth Social |
235,542 | 2.1% | Social media | Internet & Social Media |
| 24 |  Slither.io |
219,682 | 2.1% | Social media | Internet & Social Media |
| 25 |  Myspace |
116,131 | 1.9% | Social media | Internet & Social Media |
| 26 |  Picasa |
109,404 | 14.0% | Social media | Internet & Social Media |
| 27 |  XING |
85,316 | 1.3% | Social media | Internet & Social Media |
| 28 |  Hi5 |
64,187 | 3.4% | Social media | Internet & Social Media |
| 29 |  musical.ly |
32,707 | 2.3% | Social media | Internet & Social Media |
| 30 |  Gaia Online |
19,434 | 1.9% | Social media | Internet & Social Media |
| 31 |  Socialbakers |
5,296 | 9.5% | Social media | Internet & Social Media |
| 32 |  Untappd |
2,134 | 0.2% | Social media | Internet & Social Media |
| 33 |  skyrock |
1,534 | 0.3% | Social media | Internet & Social Media |
| 34 |  MOTORTALK |
173 | 0.0% | Social media | Cars & Mobility |
Frequently asked questions
How is this Top 34 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each social media by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest social media in India?
YouTube currently leads with an estimated audience of 31,767,879 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.