How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Watercolor painting |
4M | 3.5% | 39.0 | 61.7% | |
| 27 |  Character (arts) |
3.8M | 4.1% | — | — | |
| 28 |  Street art |
3.8M | 6.0% | 36.2 | 49.4% | Art movement |
| 29 |  Oil painting |
3.8M | 4.3% | 40.2 | 61.3% | |
| 30 |  Postmodernism |
3.7M | 15.8% | 43.5 | 47.3% | Art movement |
| 31 |  Digital illustration |
3.4M | 3.3% | 34.5 | 52.9% | |
| 32 |  Philanthropy |
3.4M | 3.5% | 45.4 | 60.6% | |
| 33 |  Graffiti |
3.3M | 5.3% | 37.6 | 48.2% | Art movement |
| 34 |  Cabaret |
3.3M | 18.4% | 48.0 | 45.3% | |
| 35 |  Exhibition |
3.1M | 7.5% | 41.0 | 56.7% | |
| 36 |  Contemporary dance |
3M | 5.3% | 39.3 | 68.5% | |
| 37 |  Printmaking |
3M | 4.3% | 43.3 | 54.7% | |
| 38 |  Sculpture |
2.8M | 4.8% | 42.8 | 57.7% | |
| 39 |  Portrait |
2.8M | 3.8% | 36.0 | 54.0% | |
| 40 |  Art Deco |
2.8M | 8.4% | 45.2 | 64.0% | Art movement |
| 41 |  Contemporary art gallery |
2.5M | 5.9% | 41.4 | 59.3% | |
| 42 |  Caravaggio |
2.5M | 30.6% | 45.5 | 62.0% | |
| 43 |  Plastic arts |
2.4M | 4.7% | 42.4 | 60.4% | Art movement |
| 44 |  Modernism |
2.4M | 6.0% | 38.5 | 58.0% | Art movement |
| 45 |  Art history |
2.4M | 11.8% | 45.7 | 60.7% | Field of study |
| 46 |  Arts and Crafts movement |
2.3M | 7.4% | 41.7 | 64.5% | |
| 47 |  Textile arts |
2.2M | 3.8% | 42.5 | 73.2% | |
| 48 |  Leonardo da Vinci |
2.2M | 8.5% | 44.1 | 60.1% | Painter |
| 49 |  Art Collecting |
2.2M | 7.0% | 39.6 | 63.8% | |
| 50 |  Museum of Modern Art |
2.2M | 5.6% | 40.6 | 59.0% | Museum |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each arts & culture audience by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest arts & culture audience in Italy?
Arts and music currently leads with an estimated audience of 39M people in Italy.