Top 50 Food & Beverages brands in Japan

This curated ranking covers the 50 largest food & beverages brands in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 5,860 food & beverages brands tracked in Japan, the 50 ranked here account for the largest measured audience reach. Food and drink, Food and Beverages lead the list with a combined estimated audience of 177,085,037 people. Across all 50 entries the average audience size is 22,759,667, and the largest, Food and drink, reaches around 70,078,446 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each food & beverages brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Food and drink	70,078,446	8.7%	Lifestyle cluster	Food & Beverages
2	Food	61,120,450	7.5%	Lifestyle cluster	Food & Beverages
3	Beverages	45,886,141	6.5%	Lifestyle cluster	Food & Beverages
4	Cuisine	45,417,618	7.3%	Lifestyle cluster	Food & Beverages
5	Restaurants	44,251,552	5.8%	Lifestyle cluster	Food & Beverages
6	Alcoholic beverages	32,029,929	6.1%	Lifestyle cluster	Food & Beverages
7	Cooking	30,396,741	4.6%	Lifestyle cluster	Food & Beverages
8	Cake	25,728,992	8.3%	Sweet	Food & Beverages
9	Confectionery	25,445,108	11.5%		Food & Beverages
10	Tea	24,621,501	7.0%	Beverage	Food & Beverages
11	Japanese cuisine	24,091,806	13.1%	Cuisine	Food & Beverages
12	Seafood	23,296,262	11.2%	Dish	Food & Beverages
13	Starbucks	23,262,771	9.6%	Coffee	Food & Beverages
14	Lunch	22,381,859	9.6%		Food & Beverages
15	Italian cuisine	21,527,054	8.4%	Cuisine	Food & Beverages
16	Meat	21,259,485	6.6%		Food & Beverages
17	Gastronomy	20,884,822	8.5%	Field of study	Food & Beverages
18	Local food	20,874,608	9.7%		Food & Beverages
19	Breakfast	20,465,676	8.7%		Food & Beverages
20	Organic food	20,319,871	6.8%		Food & Beverages
21	Recipes	19,811,253	4.1%		Food & Beverages
22	Coffee	19,590,770	4.8%		Food & Beverages
23	Dinner	19,490,940	8.2%		Food & Beverages
24	Diet soda	18,953,881	63.3%	Beverage	Food & Beverages
25	Fruit	18,619,244	5.8%		Food & Beverages
26	Chinese cuisine	18,475,436	10.4%	Cuisine	Food & Beverages
27	Eating	18,450,691	4.8%		Food & Beverages
28	Korean cuisine	18,281,430	13.4%	Cuisine	Food & Beverages
29	Barbecue	18,172,488	5.6%		Food & Beverages
30	Bakery	18,133,425	8.5%		Food & Beverages
31	Coffeehouses	18,074,146	5.8%		Food & Beverages
32	Wedding cake	17,980,192	13.6%	Sweet	Food & Beverages
33	Desserts	17,779,021	5.3%	Animation	Food & Beverages
34	Cookie	17,754,075	9.9%	Sweet	Food & Beverages
35	Distilled beverage	17,617,251	6.6%		Food & Beverages
36	French cuisine	17,436,683	11.0%	Cuisine	Food & Beverages
37	Diners	17,249,041	9.0%		Food & Beverages
38	McDonald's	17,224,200	5.5%	Fast food restaurants	Food & Beverages
39	Snack food	16,365,406	7.8%	Food type	Food & Beverages
40	Juice	16,165,246	7.0%		Food & Beverages
41	Veganism	16,081,714	5.2%		Food & Beverages
42	Cupcake	15,974,622	10.8%	Sweet	Food & Beverages
43	Alcohol	15,940,685	9.9%		Food & Beverages
44	Sake	15,916,983	61.1%	Alcohol	Food & Beverages
45	Soft drinks	15,741,744	7.8%	Beverage	Food & Beverages
46	Drinking	14,862,638	12.2%		Food & Beverages
47	Steak	14,749,680	11.2%	Dish	Food & Beverages
48	Pizza	14,743,001	6.3%	Dish	Food & Beverages
49	Grocery store	14,586,292	6.4%		Food & Beverages
50	Fast food	14,420,501	4.0%		Food & Beverages