Top 50 Beverages in Japan

This curated ranking covers the 50 largest beverages in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 141 beverages tracked in Japan, the 50 ranked here account for the largest measured audience reach. Tea, Diet soda and Soft drinks lead the list with a combined estimated audience of 59,317,126 people. Across all 50 entries the average audience size is 4,312,915, and the largest, Tea, reaches around 24,621,501 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each beverage, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Tea	24,621,501	7.0%	Beverage	Food & Beverages
2	Diet soda	18,953,881	63.3%	Beverage	Food & Beverages
3	Soft drinks	15,741,744	7.8%	Beverage	Food & Beverages
4	Water	12,922,314	3.5%	Beverage	Food & Beverages
5	Matcha	12,020,041	32.0%	Beverage	Food & Beverages
6	Espresso	10,990,956	8.7%	Beverage	Food & Beverages
7	Latte	10,938,776	12.6%	Beverage	Food & Beverages
8	Cappuccino	9,093,811	10.1%	Beverage	Food & Beverages
9	Green tea	9,031,891	12.9%	Beverage	Food & Beverages
10	Energy drinks	8,824,703	7.5%	Beverage	Food & Beverages
11	Herbal tea	8,156,038	17.6%	Beverage	Food & Beverages
12	Iced coffee	7,617,021	17.1%	Beverage	Food & Beverages
13	Milk	7,311,178	3.5%	Beverage	Food & Beverages
14	Iced tea	5,872,953	20.6%	Beverage	Food & Beverages
15	Bubble tea	4,787,146	16.2%	Beverage	Food & Beverages
16	Mocaccino	4,572,238	22.9%	Beverage	Food & Beverages
17	Specialty coffee	4,112,398	8.7%	Beverage	Food & Beverages
18	Hot chocolate	3,534,787	6.0%	Beverage	Food & Beverages
19	Arabic coffee	3,093,801	10.6%	Beverage	Food & Beverages
20	Caffè Americano	2,907,678	21.8%	Beverage	Food & Beverages
21	Apple juice	2,712,955	19.1%	Beverage	Food & Beverages
22	Instant coffee	2,020,209	11.1%	Beverage	Food & Beverages
23	Frappuccino	1,838,475	13.1%	Beverage	Food & Beverages
24	Orange juice	1,775,953	12.3%	Beverage	Food & Beverages
25	Bottled water	1,615,729	7.4%	Beverage	Food & Beverages
26	Shōchū	1,538,436	82.0%	Beverage	Food & Beverages
27	Fresh water	1,425,921	2.3%	Beverage	Food & Beverages
28	Mineral water	1,216,292	2.4%	Beverage	Food & Beverages
29	Oasis (drink)	1,141,541	8.8%	Beverage	Food & Beverages
30	Cola	1,095,034	11.2%	Beverage	Food & Beverages
31	Drip brew	1,027,410	18.3%	Beverage	Food & Beverages
32	Carbonated water	924,610	3.4%	Beverage	Food & Beverages
33	Lemonade	884,240	4.6%	Beverage	Food & Beverages
34	Coffea	859,108	1.9%	Beverage	Food & Beverages
35	Vietnamese iced coffee	818,504	10.2%	Beverage	Food & Beverages
36	Cranberry juice	808,675	9.6%	Beverage	Food & Beverages
37	Chocolate milk	792,667	13.9%	Beverage	Food & Beverages
38	Soju	766,076	13.9%	Beverage	Food & Beverages
39	Oolong	765,738	10.2%	Beverage	Food & Beverages
40	Vietnamese lotus tea	696,396	13.1%	Beverage	Food & Beverages
41	Almond milk	670,620	4.6%	Beverage	Food & Beverages
42	Smântână	668,021	2.5%	Beverage	Food & Beverages
43	Non-alcoholic beverage	655,153	1.1%	Beverage	Food & Beverages
44	Mate (beverage)	641,210	18.7%	Beverage	Food & Beverages
45	Soy milk	583,990	8.7%	Beverage	Food & Beverages
46	White tea	573,052	8.0%	Beverage	Food & Beverages
47	Rose water	568,969	11.5%	Beverage	Food & Beverages
48	Caffè macchiato	527,905	29.8%	Beverage	Food & Beverages
49	Café au lait	481,428	31.5%	Beverage	Food & Beverages
50	Pu-erh tea	446,605	15.7%	Beverage	Food & Beverages