Top 50 Spirits in Japan

This curated ranking covers the 50 largest spirits in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 153 spirits tracked in Japan, the 50 ranked here account for the largest measured audience reach. Suntory, The real McCoy and Jim Beam lead the list with a combined estimated audience of 2,120,252 people. Across all 50 entries the average audience size is 142,276, and the largest, Suntory, reaches around 1,330,334 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each spirits, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Suntory	1,330,334	52.7%	Spirits	Food & Beverages
2	The real McCoy	425,172	51.0%	Spirits	Food & Beverages
3	Jim Beam	364,746	5.4%	Spirits	Food & Beverages
4	Glenfiddich	336,860	4.4%	Spirits	Food & Beverages
5	Hennessy	331,033	2.9%	Spirits	Food & Beverages
6	Glenmorangie	317,352	7.7%	Spirits	Food & Beverages
7	Laphroaig distillery	265,291	8.5%	Spirits	Food & Beverages
8	Martini (vermouth)	262,862	2.8%	Spirits	Food & Beverages
9	Maker's Mark	258,783	5.8%	Spirits	Food & Beverages
10	Absolut Vodka	215,629	2.1%	Spirits	Food & Beverages
11	Smirnoff	215,613	2.3%	Spirits	Food & Beverages
12	Ballantine's	181,977	2.3%	Spirits	Food & Beverages
13	Bombay Sapphire	144,089	2.2%	Spirits	Food & Beverages
14	Dimple	141,356	7.7%	Spirits	Food & Beverages
15	Bacardi	138,455	1.4%	Spirits	Food & Beverages
16	Talisker distillery	133,390	7.5%	Spirits	Food & Beverages
17	Ardbeg distillery	129,681	11.0%	Spirits	Food & Beverages
18	Tanqueray	125,093	1.8%	Spirits	Food & Beverages
19	Pitú	122,922	9.5%	Spirits	Food & Beverages
20	Pernod Ricard	113,398	2.3%	Spirits	Food & Beverages
21	Belvedere (vodka)	109,796	1.3%	Spirits	Food & Beverages
22	Umeshu	104,306	21.8%	Spirits	Food & Beverages
23	Woodford Reserve	88,476	2.2%	Spirits	Food & Beverages
24	Bols (brand)	85,100	0.6%	Spirits	Food & Beverages
25	St. Germain (liqueur)	81,691	3.0%	Spirits	Food & Beverages
26	Jägermeister	74,852	2.2%	Spirits	Food & Beverages
27	Campari	70,136	1.1%	Spirits	Food & Beverages
28	Aperol Spritz	59,882	0.7%	Spirits	Food & Beverages
29	Captain Morgan	57,750	1.3%	Spirits	Food & Beverages
30	Lagavulin distillery	54,081	4.1%	Spirits	Food & Beverages
31	Don Julio	51,633	0.8%	Spirits	Food & Beverages
32	Havana Club	51,174	2.2%	Spirits	Food & Beverages
33	Cointreau	47,917	1.1%	Spirits	Food & Beverages
34	Malibu Rum	47,863	1.2%	Spirits	Food & Beverages
35	Chartreuse (liqueur)	46,336	1.5%	Spirits	Food & Beverages
36	Cîroc	44,060	1.3%	Spirits	Food & Beverages
37	Jose Cuervo	43,696	1.2%	Spirits	Food & Beverages
38	Aperol	42,483	0.5%	Spirits	Food & Beverages
39	Cinzano	41,522	5.4%	Spirits	Food & Beverages
40	Black Nikka	38,302	40.3%	Spirits	Food & Beverages
41	Gordon's Gin	38,005	1.1%	Spirits	Food & Beverages
42	Port Ellen	36,733	25.6%	Spirits	Food & Beverages
43	The Botanist (gin)	34,812	2.3%	Spirits	Food & Beverages
44	Bushmills	34,664	6.2%	Spirits	Food & Beverages
45	Bruichladdich distillery	34,463	5.3%	Spirits	Food & Beverages
46	Baileys Irish Cream	32,168	0.6%	Spirits	Food & Beverages
47	Bowmore distillery	27,610	7.7%	Spirits	Food & Beverages
48	Four Roses	27,281	3.8%	Spirits	Food & Beverages
49	Buffalo Trace Distillery	26,870	1.3%	Spirits	Food & Beverages
50	Patrón Tequila	26,142	1.3%	Spirits	Food & Beverages