Top 25 Teas in Japan
This curated ranking covers the 25 largest teas in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Tea house, Lipton and Teapot lead the list with a combined estimated audience of 941,496 people. Across all 25 entries the average audience size is 52,098, and the largest, Tea house, reaches around 317,494 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each tea, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Tea house |
317,494 | 5.2% | Tea | Food & Beverages |
| 2 |  Lipton |
315,245 | 8.9% | Tea | Food & Beverages |
| 3 |  Teapot |
308,757 | 10.3% | Tea | Food & Beverages |
| 4 |  Twinings |
85,765 | 5.0% | Tea | Food & Beverages |
| 5 |  Genmaicha |
71,782 | 21.0% | Tea | Food & Beverages |
| 6 |  Tetley |
56,936 | 8.0% | Tea | Food & Beverages |
| 7 |  Twinnings |
45,136 | 4.7% | Tea | Food & Beverages |
| 8 |  Tazo |
38,960 | 5.1% | Tea | Food & Beverages |
| 9 |  Teekanne |
17,080 | 1.5% | Tea | Food & Beverages |
| 10 |  YogiTea |
15,872 | 1.7% | Tea | Food & Beverages |
| 11 |  Milford |
9,180 | 0.2% | Tea | Food & Beverages |
| 12 |  Meßmer |
5,800 | 0.6% | Tea | Food & Beverages |
| 13 |  Messmer |
5,642 | 0.8% | Tea | Food & Beverages |
| 14 |  Lord Nelson |
4,113 | 0.6% | Tea | Food & Beverages |
| 15 |  Eilles |
1,471 | 3.8% | Tea | Food & Beverages |
| 16 |  Bad Heilbrunner |
1,449 | 4.3% | Tea | Food & Beverages |
| 17 |  Good Earth Tea |
369 | 0.2% | Tea | Food & Beverages |
| 18 |  TeaGschwendner |
292 | 0.8% | Tea | Food & Beverages |
| 19 |  DavidsTea |
278 | 0.0% | Tea | Food & Beverages |
| 20 |  Numi Organic Tea |
228 | 3.3% | Tea | Food & Beverages |
| 21 |  The Republic of Tea |
173 | 0.0% | Tea | Food & Beverages |
| 22 |  Bünting |
162 | 0.2% | Tea | Food & Beverages |
| 23 |  Bigelow Tea Company |
97 | 10.6% | Tea | Food & Beverages |
| 24 |  MILFORD Tee |
92 | 0.4% | Tea | Food & Beverages |
| 25 |  Mighty Leaf Tea |
91 | 0.1% | Tea | Food & Beverages |
Frequently asked questions
How is this Top 25 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each tea by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest tea in Japan?
Tea house currently leads with an estimated audience of 317,494 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.