Top 50 Spices in Japan
This curated ranking covers the 50 largest spices in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 118 spices tracked in Japan, the 50 ranked here account for the largest measured audience reach. Herb, Sugar and Olive oil lead the list with a combined estimated audience of 13,143,367 people. Across all 50 entries the average audience size is 594,308, and the largest, Herb, reaches around 5,328,748 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each spice, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Herb |
5,328,748 | 4.1% | Spice | Food & Beverages |
| 2 |  Sugar |
4,846,437 | 2.5% | Spice | Food & Beverages |
| 3 |  Olive oil |
2,968,182 | 5.4% | Spice | Food & Beverages |
| 4 |  Honey |
2,592,682 | 3.3% | Spice | Food & Beverages |
| 5 |  Chili pepper |
1,351,505 | 3.2% | Spice | Food & Beverages |
| 6 |  Soy sauce |
1,111,597 | 9.4% | Spice | Food & Beverages |
| 7 |  Paste (food) |
886,250 | 5.9% | Spice | Food & Beverages |
| 8 |  Cocoa bean |
872,549 | 4.3% | Spice | Food & Beverages |
| 9 |  Garlic |
751,206 | 2.1% | Spice | Food & Beverages |
| 10 |  Vanilla |
749,956 | 2.0% | Spice | Food & Beverages |
| 11 |  Salt (chemistry) |
649,636 | 6.0% | Spice | Food & Beverages |
| 12 |  Mustard (condiment) |
555,839 | 4.9% | Spice | Food & Beverages |
| 13 |  Coconut oil |
496,978 | 2.9% | Spice | Food & Beverages |
| 14 |  Dashi |
430,465 | 27.9% | Spice | Food & Beverages |
| 15 |  Custard |
407,192 | 2.6% | Spice | Food & Beverages |
| 16 |  Olive |
404,382 | 1.5% | Spice | Food & Beverages |
| 17 |  Sesame oil |
383,351 | 11.3% | Spice | Food & Beverages |
| 18 |  Cinnamon |
346,974 | 1.7% | Spice | Food & Beverages |
| 19 |  Wasabi |
339,702 | 7.9% | Spice | Food & Beverages |
| 20 |  Black pepper |
308,136 | 1.5% | Spice | Food & Beverages |
| 21 |  Mayonnaise |
304,822 | 2.2% | Spice | Food & Beverages |
| 22 |  Cocoa solids |
272,077 | 5.4% | Spice | Food & Beverages |
| 23 |  Red bean paste |
235,688 | 44.8% | Spice | Food & Beverages |
| 24 |  Ketchup |
220,157 | 2.7% | Spice | Food & Beverages |
| 25 |  Gravy |
203,091 | 2.4% | Spice | Food & Beverages |
| 26 |  Maggi |
201,216 | 3.1% | Spice | Food & Beverages |
| 27 |  Sweet bean paste |
196,959 | 47.4% | Spice | Food & Beverages |
| 28 |  Hot sauce |
193,807 | 2.0% | Spice | Food & Beverages |
| 29 |  Brown sugar |
187,150 | 2.4% | Spice | Food & Beverages |
| 30 |  Hemp oil |
174,426 | 4.2% | Spice | Food & Beverages |
| 31 |  Barbecue sauce |
172,932 | 1.9% | Spice | Food & Beverages |
| 32 |  Thyme |
139,053 | 1.9% | Spice | Food & Beverages |
| 33 |  Mirin |
126,688 | 10.2% | Spice | Food & Beverages |
| 34 |  Treacle |
122,110 | 3.2% | Spice | Food & Beverages |
| 35 |  Spice mix |
115,198 | 1.3% | Spice | Food & Beverages |
| 36 |  Chili powder |
102,551 | 1.7% | Spice | Food & Beverages |
| 37 |  Whipped cream |
102,194 | 2.1% | Spice | Food & Beverages |
| 38 |  Cardamom |
101,968 | 10.7% | Spice | Food & Beverages |
| 39 |  Chili oil |
88,730 | 17.2% | Spice | Food & Beverages |
| 40 |  Beeswax |
87,852 | 1.8% | Spice | Food & Beverages |
| 41 |  Lemongrass |
79,136 | 4.2% | Spice | Food & Beverages |
| 42 |  Cocoa butter |
71,686 | 1.2% | Spice | Food & Beverages |
| 43 |  Jalapeño |
70,813 | 1.0% | Spice | Food & Beverages |
| 44 |  Worcestershire sauce |
69,675 | 4.5% | Spice | Food & Beverages |
| 45 |  Ghee |
59,018 | 1.4% | Spice | Food & Beverages |
| 46 |  Sea salt |
48,479 | 0.8% | Spice | Food & Beverages |
| 47 |  Tabasco sauce |
48,332 | 3.8% | Spice | Food & Beverages |
| 48 |  Sambal |
46,012 | 1.0% | Spice | Food & Beverages |
| 49 |  Chimichurri |
45,971 | 1.6% | Spice | Food & Beverages |
| 50 |  Ranch dressing |
45,878 | 1.0% | Spice | Food & Beverages |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each spice by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest spice in Japan?
Herb currently leads with an estimated audience of 5,328,748 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.