Top 17 Tobaccos in Japan
This curated ranking covers the 17 largest tobaccos in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Bic (company), Camel (cigarette) and Blu lead the list with a combined estimated audience of 958,723 people. Across all 17 entries the average audience size is 71,689, and the largest, Bic (company), reaches around 400,022 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each tobacco, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Bic (company) |
400,022 | 10.1% | Tobacco | Food & Beverages |
| 2 |  Camel (cigarette) |
341,167 | 4.1% | Tobacco | Food & Beverages |
| 3 |  Blu |
217,534 | 11.8% | Tobacco | Food & Beverages |
| 4 |  Mevius |
118,303 | 47.0% | Tobacco | Food & Beverages |
| 5 |  Geekvape |
52,184 | 1.2% | Tobacco | Food & Beverages |
| 6 |  Davidoff |
28,306 | 1.8% | Tobacco | Food & Beverages |
| 7 |  Rothmans |
18,131 | 2.4% | Tobacco | Food & Beverages |
| 8 |  John Player Special |
12,013 | 4.0% | Tobacco | Food & Beverages |
| 9 |  Heated Tobacco |
8,071 | 6.4% | Tobacco | Food & Beverages |
| 10 |  Nicotine gum |
6,399 | 0.5% | Tobacco | Food & Beverages |
| 11 | Altria |
5,885 | 2.1% | Tobacco | Food & Beverages |
| 12 |  BIC Lighter |
5,768 | 0.7% | Tobacco | Food & Beverages |
| 13 |  Gold Flake |
2,294 | 0.6% | Tobacco | Food & Beverages |
| 14 |  Quintero |
1,759 | 0.1% | Tobacco | Food & Beverages |
| 15 |  Vype |
534 | 0.6% | Tobacco | Food & Beverages |
| 16 |  Zippo |
191 | 3.9% | Tobacco | Food & Beverages |
| 17 |  Blu eCigs |
160 | 4.3% | Tobacco | Food & Beverages |
Frequently asked questions
How is this Top 17 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each tobacco by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest tobacco in Japan?
Bic (company) currently leads with an estimated audience of 400,022 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.