Top 50 Alcohols in Japan
This curated ranking covers the 50 largest alcohols in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 161 alcohols tracked in Japan, the 50 ranked here account for the largest measured audience reach. Sake, Beer and Whisky lead the list with a combined estimated audience of 40,859,881 people. Across all 50 entries the average audience size is 2,840,932, and the largest, Sake, reaches around 15,916,983 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each alcohol, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Sake |
15,916,983 | 61.1% | Alcohol | Food & Beverages |
| 2 |  Beer |
12,988,826 | 4.1% | Alcohol | Food & Beverages |
| 3 |  Whisky |
11,954,072 | 10.2% | Alcohol | Food & Beverages |
| 4 |  Draught beer |
10,868,648 | 24.8% | Alcohol | Food & Beverages |
| 5 |  Scotch whisky |
8,376,162 | 12.9% | Alcohol | Food & Beverages |
| 6 |  Microbrewery |
7,437,854 | 15.0% | Alcohol | Food & Beverages |
| 7 |  Rum |
7,323,761 | 11.6% | Alcohol | Food & Beverages |
| 8 |  Ale |
6,928,365 | 34.3% | Alcohol | Food & Beverages |
| 9 |  Bourbon whiskey |
6,101,923 | 13.1% | Alcohol | Food & Beverages |
| 10 |  Irish whiskey |
5,952,116 | 17.2% | Alcohol | Food & Beverages |
| 11 |  Lager |
5,772,935 | 20.1% | Alcohol | Food & Beverages |
| 12 |  Vodka |
5,426,337 | 8.4% | Alcohol | Food & Beverages |
| 13 |  Tequila |
4,604,568 | 7.9% | Alcohol | Food & Beverages |
| 14 |  Single malt whisky |
4,316,457 | 13.5% | Alcohol | Food & Beverages |
| 15 |  Blended whiskey |
3,459,460 | 13.2% | Alcohol | Food & Beverages |
| 16 |  Tennessee whiskey |
2,002,540 | 8.2% | Alcohol | Food & Beverages |
| 17 |  Gin |
1,902,560 | 3.5% | Alcohol | Food & Beverages |
| 18 |  Japanese whisky |
1,773,424 | 22.8% | Alcohol | Food & Beverages |
| 19 |  Small batch whiskey |
1,567,662 | 11.0% | Alcohol | Food & Beverages |
| 20 |  Rye whiskey |
1,453,928 | 19.2% | Alcohol | Food & Beverages |
| 21 |  American whiskey |
1,382,577 | 12.4% | Alcohol | Food & Beverages |
| 22 |  Malt whisky |
1,200,405 | 6.2% | Alcohol | Food & Beverages |
| 23 |  Highball |
1,079,505 | 26.6% | Alcohol | Food & Beverages |
| 24 |  Corn whiskey |
899,284 | 32.7% | Alcohol | Food & Beverages |
| 25 |  Liqueur |
664,021 | 1.4% | Alcohol | Food & Beverages |
| 26 |  Craft Beer |
659,412 | 12.9% | Alcohol | Food & Beverages |
| 27 |  Gin and tonic |
574,069 | 5.2% | Alcohol | Food & Beverages |
| 28 |  Pale lager |
574,035 | 2.5% | Alcohol | Food & Beverages |
| 29 |  India Pale Ale |
572,665 | 8.2% | Alcohol | Food & Beverages |
| 30 |  Zucca (aperitif) |
563,174 | 40.8% | Alcohol | Food & Beverages |
| 31 |  Pale ale |
556,966 | 11.7% | Alcohol | Food & Beverages |
| 32 |  Canadian whisky |
536,305 | 12.3% | Alcohol | Food & Beverages |
| 33 |  Pilsner |
532,223 | 5.7% | Alcohol | Food & Beverages |
| 34 |  MIMOSA |
522,046 | 8.8% | Alcohol | Food & Beverages |
| 35 |  Wheat beer |
498,277 | 8.5% | Alcohol | Food & Beverages |
| 36 |  Brandy |
465,962 | 4.1% | Alcohol | Food & Beverages |
| 37 |  Cognac |
462,420 | 3.7% | Alcohol | Food & Beverages |
| 38 |  Cider |
440,967 | 1.4% | Alcohol | Food & Beverages |
| 39 |  Piña colada |
406,718 | 9.5% | Alcohol | Food & Beverages |
| 40 |  Single malt scotch |
395,574 | 5.4% | Alcohol | Food & Beverages |
| 41 |  Sherry |
366,820 | 5.6% | Alcohol | Food & Beverages |
| 42 |  Apple cider vinegar |
348,940 | 2.2% | Alcohol | Food & Beverages |
| 43 |  Shrub |
333,635 | 1.3% | Alcohol | Food & Beverages |
| 44 |  Vermouth |
312,061 | 3.5% | Alcohol | Food & Beverages |
| 45 |  Flip (cocktail) |
280,267 | 12.9% | Alcohol | Food & Beverages |
| 46 |  Mimosa (cocktail) |
271,530 | 4.2% | Alcohol | Food & Beverages |
| 47 |  Martini (cocktail) |
266,013 | 4.5% | Alcohol | Food & Beverages |
| 48 |  Blended malt whisky |
262,234 | 6.8% | Alcohol | Food & Beverages |
| 49 |  Kombucha |
246,997 | 2.6% | Alcohol | Food & Beverages |
| 50 |  Mojito |
242,939 | 2.6% | Alcohol | Food & Beverages |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each alcohol by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest alcohol in Japan?
Sake currently leads with an estimated audience of 15,916,983 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.