Top 50 Chocolate & cookies in Japan
This curated ranking covers the 50 largest chocolate & cookies in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 53 chocolate & cookies tracked in Japan, the 50 ranked here account for the largest measured audience reach. Mars, M&M's and Ferrero Rocher lead the list with a combined estimated audience of 2,282,789 people. Across all 50 entries the average audience size is 104,571, and the largest, Mars, reaches around 1,014,565 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each chocolate & cookies, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Mars |
1,014,565 | 5.8% | Chocolate & cookies | Food & Beverages |
| 2 |  M&M's |
723,873 | 4.7% | Chocolate & cookies | Food & Beverages |
| 3 |  Ferrero Rocher |
544,351 | 3.0% | Chocolate & cookies | Food & Beverages |
| 4 |  Mikado |
376,582 | 18.9% | Chocolate & cookies | Food & Beverages |
| 5 |  Nerds (candy) |
326,395 | 3.9% | Chocolate & cookies | Food & Beverages |
| 6 |  Snickers |
319,981 | 3.0% | Chocolate & cookies | Food & Beverages |
| 7 |  Kit Kat |
309,445 | 2.6% | Chocolate & cookies | Food & Beverages |
| 8 |  Merci (company) |
299,965 | 6.8% | Chocolate & cookies | Food & Beverages |
| 9 |  PiCK UP! |
199,302 | 4.2% | Chocolate & cookies | Food & Beverages |
| 10 |  Tim Tam |
194,266 | 11.2% | Chocolate & cookies | Food & Beverages |
| 11 |  Leonidas (chocolate maker) |
136,347 | 4.0% | Chocolate & cookies | Food & Beverages |
| 12 |  Toffee |
93,346 | 2.7% | Chocolate & cookies | Food & Beverages |
| 13 |  Doritos |
85,718 | 0.9% | Chocolate & cookies | Food & Beverages |
| 14 |  Kinder |
69,784 | 0.9% | Chocolate & cookies | Food & Beverages |
| 15 |  Mon Cherì |
64,263 | 5.6% | Chocolate & cookies | Food & Beverages |
| 16 |  Milka |
52,987 | 1.1% | Chocolate & cookies | Food & Beverages |
| 17 |  Twix |
46,392 | 1.6% | Chocolate & cookies | Food & Beverages |
| 18 |  Toblerone |
45,537 | 1.1% | Chocolate & cookies | Food & Beverages |
| 19 |  Pop-Tarts |
40,213 | 1.6% | Chocolate & cookies | Food & Beverages |
| 20 |  Raffaello (confection) |
34,595 | 2.1% | Chocolate & cookies | Food & Beverages |
| 21 |  Feastables |
32,857 | 1.1% | Chocolate & cookies | Food & Beverages |
| 22 |  Maltesers |
29,717 | 1.6% | Chocolate & cookies | Food & Beverages |
| 23 |  Ritter Sport |
29,399 | 1.6% | Chocolate & cookies | Food & Beverages |
| 24 |  Kinder Bueno |
22,635 | 0.5% | Chocolate & cookies | Food & Beverages |
| 25 |  Twinkie |
21,803 | 1.6% | Chocolate & cookies | Food & Beverages |
| 26 |  Smarties |
14,971 | 1.2% | Chocolate & cookies | Food & Beverages |
| 27 |  Guylian |
14,164 | 2.4% | Chocolate & cookies | Food & Beverages |
| 28 |  Reese's Peanut Butter Cups |
13,042 | 0.8% | Chocolate & cookies | Food & Beverages |
| 29 |  Dove (chocolate) |
11,046 | 0.1% | Chocolate & cookies | Food & Beverages |
| 30 |  Mon Chéri |
10,182 | 1.2% | Chocolate & cookies | Food & Beverages |
| 31 |  Toffifee |
6,733 | 0.9% | Chocolate & cookies | Food & Beverages |
| 32 |  Super Dickmann's |
6,076 | 9.0% | Chocolate & cookies | Food & Beverages |
| 33 |  Hanuta |
5,928 | 2.0% | Chocolate & cookies | Food & Beverages |
| 34 |  Merci (candy) |
4,415 | 0.4% | Chocolate & cookies | Food & Beverages |
| 35 |  The Hershey Company |
4,178 | 0.1% | Chocolate & cookies | Food & Beverages |
| 36 |  Côte d'Or (brand) |
4,104 | 2.0% | Chocolate & cookies | Food & Beverages |
| 37 |  Callebaut |
3,894 | 1.0% | Chocolate & cookies | Food & Beverages |
| 38 |  Bahlsen |
2,704 | 0.7% | Chocolate & cookies | Food & Beverages |
| 39 |  Oreo |
2,634 | 0.0% | Chocolate & cookies | Food & Beverages |
| 40 |  Yogurette |
2,153 | 0.8% | Chocolate & cookies | Food & Beverages |
| 41 |  Moser-Roth |
1,754 | 0.7% | Chocolate & cookies | Food & Beverages |
| 42 |  Hachez |
1,349 | 2.5% | Chocolate & cookies | Food & Beverages |
| 43 |  Leysieffer |
1,180 | 1.1% | Chocolate & cookies | Food & Beverages |
| 44 |  Ferrero Küsschen |
934 | 0.4% | Chocolate & cookies | Food & Beverages |
| 45 |  Leibniz-Keks |
931 | 0.5% | Chocolate & cookies | Food & Beverages |
| 46 |  Kinder Chocolate |
533 | 3.9% | Chocolate & cookies | Food & Beverages |
| 47 |  Stollwerck |
432 | 0.3% | Chocolate & cookies | Food & Beverages |
| 48 |  Daim bar |
356 | 0.3% | Chocolate & cookies | Food & Beverages |
| 49 |  Lindt & Sprüngli |
333 | 0.0% | Chocolate & cookies | Food & Beverages |
| 50 |  Prinzen Rolle |
236 | 0.0% | Chocolate & cookies | Food & Beverages |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each chocolate & cookies by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest chocolate & cookies in Japan?
Mars currently leads with an estimated audience of 1,014,565 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.