Top list · Japan

Top 70 Fast food restaurants in Japan

This curated ranking covers the 70 largest fast food restaurants in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. KFC, Pizza Hut and Burger King lead the list with a combined estimated audience of 12M people. Across all 70 entries the average audience size is 307k, and the largest, KFC, reaches around 7.4M people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each fast food restaurants, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

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How to read this list

Rank

Position in the Top 70, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 KFC 7.4M 34.3 65.7% Fast food restaurants
2 Pizza Hut 2.6M 32.6 63.7% Fast food restaurants
3 Burger King 2.4M 34.8 63.1% Fast food restaurants
4 McDonald's 2.1M 35.5 64.5% Fast food restaurants
5 Subway 1.9M 30.8 55.4% Fast food restaurants
6 Eataly 752k 34.9 71.7% Fast food restaurants
7 Dunkin' Donuts 748k 31.4 64.8% Fast food restaurants
8 Taco Bell 628k 26.6 48.0% Fast food restaurants
9 TGI Friday’s 418k 38.4 61.6% Fast food restaurants
10 Yum! Brands 328k 36.4 70.9% Fast food restaurants
11 Hooters 267k 40.6 64.5% Fast food restaurants
12 Loco Chicken 265k 33.5 64.9% Fast food restaurants
13 Olive Garden 245k 35.6 45.5% Fast food restaurants
14 Five Guys 231k 34.0 63.7% Fast food restaurants
15 Jack in the Box 225k 33.8 63.0% Fast food restaurants
16 In-N-Out Burger 210k 34.2 56.7% Fast food restaurants
17 The Cheesecake Factory 131k 35.4 70.0% Fast food restaurants
18 Sonic Drive-In 128k 27.3 51.9% Fast food restaurants
19 L'Osteria 85k 34.3 69.5% Fast food restaurants
20 T.G.I. Friday's 82k 30.0 48.5% Fast food restaurants
21 Quiznos 65k 35.1 53.5% Fast food restaurants
22 Tim Hortons 57k 27.1 60.2% Fast food restaurants
23 cookout 45k 29.1 40.7% Fast food restaurants
24 PizzaExpress 41k 26.4 58.6% Fast food restaurants
25 Ruby Tuesday 37k 34.7 66.1% Fast food restaurants

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 70 list compiled?

Rascasse aggregates anonymized search-behavior signals across Japan and ranks each fast food restaurants by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest fast food restaurants in Japan?

KFC currently leads with an estimated audience of 7.4M people in Japan.

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