Top 50 Wines in Japan

This curated ranking covers the 50 largest wines in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 164 wines tracked in Japan, the 50 ranked here account for the largest measured audience reach. Sparkling wine, Champagne and Red wine lead the list with a combined estimated audience of 36,865,843 people. Across all 50 entries the average audience size is 1,125,708, and the largest, Sparkling wine, reaches around 12,575,890 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each wine, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Sparkling wine	12,575,890	14.4%	Wine	Food & Beverages
2	Champagne	12,527,846	15.0%	Wine	Food & Beverages
3	Red wine	11,762,107	15.2%	Wine	Food & Beverages
4	White wine	9,415,948	16.4%	Wine	Food & Beverages
5	Italian wine	1,164,489	7.0%	Wine	Food & Beverages
6	Prosecco	1,038,167	4.6%	Wine	Food & Beverages
7	Dessert wine	831,271	2.6%	Wine	Food & Beverages
8	French wine	660,779	6.3%	Wine	Food & Beverages
9	Muscat (grape)	605,960	26.5%	Wine	Food & Beverages
10	Chardonnay	481,570	6.5%	Wine	Food & Beverages
11	Pinot noir	465,916	7.1%	Wine	Food & Beverages
12	Cabernet Sauvignon	429,211	5.7%	Wine	Food & Beverages
13	rose wine	419,072	7.8%	Wine	Food & Beverages
14	Spanish wine	315,834	5.9%	Wine	Food & Beverages
15	Oliver Winery	287,737	9.0%	Wine	Food & Beverages
16	Merlot	240,721	4.9%	Wine	Food & Beverages
17	Sauvignon blanc	223,694	4.5%	Wine	Food & Beverages
18	California wine	203,572	5.5%	Wine	Food & Beverages
19	Organic wine	199,546	6.9%	Wine	Food & Beverages
20	Burgundy wine	194,146	7.2%	Wine	Food & Beverages
21	Fruit wine	193,356	19.5%	Wine	Food & Beverages
22	Cava (Spanish wine)	184,844	5.4%	Wine	Food & Beverages
23	Australian wine	146,188	5.7%	Wine	Food & Beverages
24	Malbec	139,353	3.9%	Wine	Food & Beverages
25	Vivino	138,459	3.6%	Wine	Food & Beverages
26	Riesling	135,208	4.4%	Wine	Food & Beverages
27	Rice wine	111,247	10.2%	Wine	Food & Beverages
28	Opus One Winery	99,049	13.1%	Wine	Food & Beverages
29	Provence wine	82,616	8.2%	Wine	Food & Beverages
30	Cheval-Blanc	79,010	8.3%	Wine	Food & Beverages
31	Pecorino (grape)	71,855	1.3%	Wine	Food & Beverages
32	Decanter (magazine)	70,320	3.5%	Wine	Food & Beverages
33	Table wine	63,534	4.4%	Wine	Food & Beverages
34	Chardonnay, Saône-et-Loire	61,721	17.7%	Wine	Food & Beverages
35	Alsace wine	60,831	5.2%	Wine	Food & Beverages
36	Portuguese wine	54,241	4.7%	Wine	Food & Beverages
37	Cuvée	47,254	7.5%	Wine	Food & Beverages
38	Chilean wine	46,092	2.4%	Wine	Food & Beverages
39	Treasury Wine Estates	44,885	6.1%	Wine	Food & Beverages
40	German wine	41,886	7.3%	Wine	Food & Beverages
41	Sangria	41,227	1.1%	Wine	Food & Beverages
42	Syrah	40,707	3.1%	Wine	Food & Beverages
43	Apothic Wine	38,920	5.7%	Wine	Food & Beverages
44	Chianti	38,523	1.9%	Wine	Food & Beverages
45	Palm wine	38,126	5.4%	Wine	Food & Beverages
46	blossom hill	37,370	36.5%	Wine	Food & Beverages
47	Barolo	36,062	2.1%	Wine	Food & Beverages
48	Cru (wine)	33,731	2.9%	Wine	Food & Beverages
49	Wine Enthusiast Magazine	33,288	7.7%	Wine	Food & Beverages
50	Box wine	32,021	3.7%	Wine	Food & Beverages