Rascasse Audience Intelligence

Olive Garden Target Market in United States

Olive Garden has an estimated audience of 31M people in United States.

#11among Fast food restaurants in United States#96among brands in United States#87in Food & Beverages

The average Olive Garden fan in United States is 42.8 years old, more female, and lives primarily in California.

By number of fans, Olive Garden ranks #11 among the 88 objects in Fast food restaurants in United States — 60.5× the group median.

Its fans are 3.6 years older than the group average of 39.2.

Women make up 61.6% of the fan base, 6.4 percentage points more than the group average.

Compared with the other 87 objects in Fast food restaurants, Olive Garden fans stand out for their interest in Slickdeals, Outback Steakhouse and Red Lobster.

Most fans live in California, Texas, Florida.

Top affinities include Slickdeals, Outback Steakhouse, The Cheesecake Factory, with strongest over-indexing on Slickdeals (6.51× the country average).

Demographically, the Olive Garden audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

The typical Olive Garden fan in United States is more female, around 42.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Slickdeals.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
31M
in United States
Gender
61.6%♀
38.4% male
Age
42.8
average years
Country rank
#856
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Olive Garden

61.6% are female, 38.4% are male, average age 42.8.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Olive Garden audience in United States
MetricValue
Female61.6%
Male38.4%
Average age42.8
Estimated audience size31M
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Olive Garden audience in United States
Age bracketShare%
16-2414%
25-3418%
35-4418%
45-5422%
55+28%
Fig. 04

Worldwide distribution

87.2%

of the worldwide Olive Garden audience comes from United States.

Worldwide audience distribution share by country for Olive Garden
CountryShare
United States87.2%
Canada2.3%
Brazil1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Olive Garden customers by region in United States
#RegionReachAffinity×
01Utah~400K1.44×
02Texas~3M1.38×
03Ohio~1.5M1.34×
04New Mexico~300K1.34×
05Florida~2.5M1.30×
06Arizona~900K1.30×
07Indiana~800K1.30×
08Oklahoma~400K1.19×
09West Virginia~200K1.19×
10Kansas~300K1.18×
11Nevada~400K1.17×
12Arkansas~300K1.15×
13Michigan~1M1.14×
14South Carolina~600K1.14×
15Nebraska~200K1.14×
16North Dakota~80K1.14×
17Wisconsin~600K1.13×
18Idaho~200K1.13×
19Georgia~1M1.12×
20Pennsylvania~1.5M1.11×
21North Carolina~1M1.11×
22Tennessee~700K1.11×
23Iowa~300K1.11×
24Missouri~600K1.09×
25Alabama~500K1.09×
26Illinois~1.5M1.08×
27Delaware~100K1.07×
28Colorado~600K1.05×
29Virginia~800K1.03×
30Kentucky~400K0.99×
31Maryland~600K0.98×
32Washington~700K0.93×
33Minnesota~500K0.91×
34California~3.5M0.90×
35Oregon~300K0.88×
36Louisiana~400K0.85×
37South Dakota~70K0.82×
38Rhode Island~80K0.81×
39New Jersey~700K0.80×
40Maine~100K0.80×
41Connecticut~300K0.78×
42Mississippi~200K0.78×
43New Hampshire~100K0.78×
44Wyoming~40K0.77×
45Massachusetts~500K0.75×
46Alaska~50K0.69×
47New York~1M0.63×
48Montana~60K0.57×
49Vermont~30K0.57×
50Hawaii~70K0.54×
Fig. 06

Affinity by region

Affinity by region — Olive Garden, United States
0.54×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Olive Garden audience vs. the country average
#·InterestCategoryAffinity×
01SlickdealsShopping6.51×
02Outback SteakhouseFood & Beverages5.31×
03The Cheesecake FactoryFood & Beverages5.20×
04Red LobsterFood & Beverages5.13×
05Wawa Inc.Shopping5.11×
06LongHorn SteakhouseFood & Beverages4.81×
07Applebee'sFood & Beverages4.75×
08Denny'sFood & Beverages4.05×
09Popeyes Louisiana KitchenFood & Beverages3.76×
10QuikTripShopping3.58×
11Texas RoadhouseFood & Beverages3.33×
12Panera BreadFood & Beverages3.17×
13Waffle HouseFood & Beverages3.15×
14Buffalo Wild WingsFood & Beverages2.99×
15IHOPFood & Beverages2.85×
16Panda ExpressFood & Beverages2.63×
17WingstopFood & Beverages2.50×
18KrogerFood & Beverages2.43×
19DoordashFood & Beverages2.28×
20Trader Joe'sShopping2.13×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Olive Garden audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Olive Garden audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.17×
Design AffinityPREMIUM1.10×
Healthy LifestyleBALANCE1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Olive Garden audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
TraditionCONSERVATISM0.92×
SpiritualityBALANCE0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Olive Garden over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/olive-garden-10800” · Methodology