Top 50 Home & Garden brands in Japan
This curated ranking covers the 50 largest home & garden brands in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,370 home & garden brands tracked in Japan, the 50 ranked here account for the largest measured audience reach. Design, Home and garden and Nature lead the list with a combined estimated audience of 111,969,416 people. Across all 50 entries the average audience size is 17,073,198, and the largest, Design, reaches around 44,392,421 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each home & garden brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Design |
44,392,421 | 7.0% | Lifestyle cluster | Home & Garden |
| 2 |  Home and garden |
43,319,460 | 5.9% | Lifestyle cluster | Home & Garden |
| 3 |  Nature |
24,257,535 | 4.5% | Lifestyle cluster | Home & Garden |
| 4 |  IKEA |
23,883,951 | 7.0% | Furniture | Home & Garden |
| 5 |  Moving company |
23,865,020 | 51.8% | Home & Garden | |
| 6 |  Flower |
22,948,266 | 6.1% | Home & Garden | |
| 7 |  Hobby |
21,827,611 | 6.0% | Home & Garden | |
| 8 |  Handicraft |
21,372,858 | 6.2% | Home & Garden | |
| 9 |  Garden |
21,154,657 | 5.5% | Home & Garden | |
| 10 |  Home construction |
20,648,921 | 10.9% | Home & Garden | |
| 11 |  Renovation |
20,021,967 | 8.0% | Home & Garden | |
| 12 |  Moisturizer |
19,979,638 | 12.7% | Home & Garden | |
| 13 |  Furniture |
19,476,249 | 3.9% | Lifestyle cluster | Home & Garden |
| 14 |  Plant |
19,140,435 | 6.2% | Home & Garden | |
| 15 |  Sauna |
18,611,996 | 24.7% | Home & Garden | |
| 16 |  Gift shop |
18,246,335 | 12.5% | Home & Garden | |
| 17 |  Home repair |
18,205,258 | 9.2% | Home & Garden | |
| 18 |  Home improvement |
17,212,470 | 3.7% | Lifestyle cluster | Home & Garden |
| 19 |  Crafts |
16,807,919 | 3.9% | Home & Garden | |
| 20 |  House |
16,660,701 | 3.5% | Home & Garden | |
| 21 |  Muji |
16,369,812 | 47.9% | Home accessories | Home & Garden |
| 22 |  Wedding invitation |
16,165,684 | 15.8% | Home & Garden | |
| 23 |  Living room |
16,110,325 | 8.3% | Home & Garden | |
| 24 |  Do it yourself (DIY) |
15,964,812 | 3.9% | Lifestyle cluster | Home & Garden |
| 25 |  Bedroom |
15,852,402 | 8.1% | Home & Garden | |
| 26 |  Bed |
15,660,914 | 5.5% | Home & Garden | |
| 27 |  Property finder |
15,548,379 | 10.2% | Home & Garden | |
| 28 |  Flower bouquet |
15,387,821 | 14.2% | Home & Garden | |
| 29 |  Houseplant |
15,175,621 | 16.4% | Home & Garden | |
| 30 |  Chair |
14,930,483 | 7.3% | Home & Garden | |
| 31 |  Hair salon |
14,507,927 | 46.4% | Home & Garden | |
| 32 |  Creativity |
14,415,666 | 4.7% | Home & Garden | |
| 33 |  Mattress |
14,233,710 | 7.8% | Home & Garden | |
| 34 |  Kitchen |
13,946,799 | 3.4% | Home & Garden | |
| 35 |  Gardening |
13,455,849 | 5.4% | Home & Garden | |
| 36 |  Bride and Groom |
13,094,113 | 15.1% | Home & Garden | |
| 37 |  Building |
12,993,213 | 8.2% | Home & Garden | |
| 38 |  Mortgage law |
12,464,634 | 30.9% | Home & Garden | |
| 39 |  Drawing |
12,269,470 | 5.2% | Home & Garden | |
| 40 |  Knitting |
12,127,357 | 7.5% | Home & Garden | |
| 41 |  Home Design |
11,576,532 | 8.8% | Home & Garden | |
| 42 |  Sewing |
11,573,219 | 6.8% | Home & Garden | |
| 43 |  Yard (land) |
11,533,313 | 57.5% | Home & Garden | |
| 44 |  Barbecue grill |
11,482,471 | 11.7% | Home & Garden | |
| 45 |  Pillow |
11,405,766 | 9.1% | Home & Garden | |
| 46 |  Home Appliances |
11,301,540 | 3.4% | Home & Garden | |
| 47 |  Infant bed |
10,738,717 | 19.4% | Home & Garden | |
| 48 |  Pottery |
10,598,570 | 10.4% | Home & Garden | |
| 49 |  Handmade |
10,415,659 | 11.1% | Home & Garden | |
| 50 |  Flea market |
10,325,494 | 17.5% | Home & Garden |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each home & garden brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest home & garden brand in Japan?
Design currently leads with an estimated audience of 44,392,421 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.